Strengths-Based Selling: 2.5-Day Sales Academy

The Strengths-Based Selling: 2.5-Day Sales Academy provides a fresh approach to selling based on each salesperson's talents and strengths. Designed to benefit a wide range of sales professionals, this unique program builds confidence and helps salespeople develop more effective sales strategies and practices.

Based on the principles presented in the book, Discover Your Sales Strengths (Warner Books, 2003), this course is built on Gallup's 30 years of experience helping sales professionals and organizations achieve improved performance.

This course:


  • helps participants understand their talents and how they can use them to create more consistent sales success

  • inspires new salespeople, rejuvenates veterans, and helps non-sales professionals become more effective as part of a sales team

Participants learn how to capitalize on their talents to achieve success by:

  • gaining customer involvement

  • moving customers to commitment

  • developing customer advocates

  • dealing with your manager: managing up

  • developing your sales talents into strengths

Before attending Sales Academy, salespeople complete Clifton StrengthsFinder and gain access to an e-learning course. A small group of internal or external customers are also asked to complete a Gallup CE 11customer engagement survey.

  • The Clifton StrengthsFinder provides participants with insights into their greatest areas of talent.

  • The e-learning course introduces participants to the basics of strengths theory and strengths-based development concepts.
  • The CE 11 customer engagement report reveals how the participant's relationship style influences customer perceptions and engagement.

Through interactive lectures, group discussions, real-world case studies, and their measurement data, participants learn how to apply their talents to improve their sales performance. They leave with a personalized action plan that puts them on the path to greater sales success.

Course length: 2.5 days

Tuition: $3,700

Group sessions of Strengths-Based Selling: 2.5-Day Sales Academy are offered at client meeting sites or sales conferences. Gallup University can also arrange a meeting site for your group. For more information about how we can arrange a session for your sales organization, contact Gallup University Enrollment and Admissions at 800-720-1640.

Discover Your Sales Strengths

How the World's Greatest Salespeople Develop Winning CareersDiscover Your Sales Strength Teaches salespeople to focus on their talents, then guides them to transform those assets into superior sales skills -- and successful careers
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