Gallup uses cookies for the following reasons:

  • Strictly necessary cookies are required for the operation of our website.
  • Functionality cookies are used to recognize you when you return to our website. These cookies simply store a user code so that the user does not have to re-enter their information when re-accessing the site.
  • Targeting cookies record your visit on our platform and the pages you have visited. We will use this information to make our website more relevant to your interest.

A list of our cookies for each use case is detailed below.

I. Strictly necessary cookies and functionality cookies

Strictly Necessary and Functionality Cookies
Cookie Description Purpose Duration
_GID ID Tracks user ID 24 hours
_Request verfication User token Verifies users Session
Gallup cookies accepted Agreed to cookie use Validates reviewed cookie policy By device/browser
Privacy Policy Access User agrees to privacy policy Never expires based on account
Product terms Access User agrees to site terms Never expires based on account
Identity server session Access Confirms identity validated Session
Meta nav Adds global naviagation Visualizes Gallup main nav for all sites Session
Gss portal Access Shows widgets subscribed to in platform Session
Idsvr clients Access Confirms client users associated Session
IDSVR redirect Access Allows a user's data to pass into app post-authentication Session
IDSVR token Access Client application of STS Session
IDSVR.xsrf Access STS 30 minutes
IDSVR.session Access STS Session
OpenIDConnect Access Client application of STS Session/After authentication
Signinmessage Access STS During authentication
Survey taken Access Survey completed Never expires based on account
User languages Access Identity server, portal and survey Never expires based on account
ASP session cookies GSC/Fusion sites Keeps users signed in post-authentication session
GSC banner ad GSC Allows tracking of banner ads displayed to a user Never expires based on account
JsessionId Magento Allows us to track users during authentication session
_gat_UA- Magento Allows us to track cart during purchases session
Bcookie Magento Share buttons and ad tags 1 year
frontend Magento Passes user ID session
frontend-cid Magento Passes user ID through cart process session
lidc Magento Share buttons and ad tags 1 day
Gallup Technology

II. Targeting cookies

1. Gallup cookies

Gallup Targeting Cookies
Cookie Description Purpose Duration
GA Google analytics Track site usage on Google Up to 2 years
Dynatrace Server performance Tracks site performance metrics Indefinite
Zendesk Live chat Allows our customer service team to chat with customers Session
Bing Bing analytics Tracks site usage on Bing Up to 2 years
Oracle Maxymiser Page testing tool Allows us to personalize and test messages for site visitors Session
Oracle Eloqua Activity tracking Tracks anonymous and known users to understand how the site is navigated Indefinite
Gallup Technology


2. Third-party cookies

2.1 Social retargeting

3rd Party Social Tracking
Cookie Description Purpose Duration
Facebook Ad tracking Allows retargeting of site visitors 6 months
LinkedIn Ad tracking Allows retargeting of site visitors 6 months
Gallup Technology

2.2 Demand-side platforms (advertising)

Targeting Demand-Side Platforms
Cookie Description Purpose Duration
Google Display Network Display ads on Google Allows us to retarget on the GDN Indefinite
Turn Display ads on Google Allows us to retarget using Turn DSP Indefinite
adsrver.org Display ads on Google Allows us to retarget using Tradedesk DSP Indefinite
Gallup Technology