The Right Data
You know by now that big data can help your company gain a competitive edge.
But with data so big that it's impossible to wrap your head around it -- over 44 trillion gigabytes by 2020 -- more is not always better. How do you unearth the information that will bring you transformative insights?
We're so glad you asked.
We distill data from multiple sources.
Gallup has an 80-year history of building, preparing and analyzing data sets of all kinds. Our analysts start by doing an audit of the data corpus -- working with Gallup proprietary data, our clients' own data and open-source data -- to pinpoint the information that will get you results.
Research anything imaginable using customized data collection.
A unique challenge requires a unique data set, and we'll collect it on your behalf. We conduct nearly 10 million surveys and countless qualitative research studies annually, and we can tailor our approach to discover exactly what you need to know.
Understand citizens across the U.S. and the world.
Ask your target demographics what they think.
The Gallup Panel gives you fast, cost-effective access to more than 100,000 randomly selected people representing the entire U.S. population. If you quickly need the opinions of a sample representing your target audience, the Gallup Panel delivers.
Subscribe to nearly a century of primary data.
Gallup Analytics is the searchable database comprising new and historical data from sources including the World Poll and U.S. Daily tracking. A subscription lets you search, examine, compare and export information on topics that have major implications for your business, like the economy or consumer economic confidence.Learn More about a Gallup Analytics subscription.