An organization I once worked with was loaded with sharp, driven, and self-motivated people. Early on, the individuals within this organization were really able to stay in their strengths zone, some specialized in managing projects, and others specialized in estimating. As the organization grew, the executive team focused more and more on the well-roundedness of everyone. As this growth occurred, there was a significant decrease in productivity as estimators were being forced to become project managers and vice versa.
You see, the focus on becoming well-rounded -- an obsession with teaching everyone how to do everything -- diluted the talent base that had been prevalent within the organization's culture in its initial years. This dilution of talent adversely impacted profitability, employee morale, and overall performance. During this period, from one year to the next, this business increased revenue by over 30% -- a staggeringly impressive increase, right? Wrong, their profitability level for the year of increased revenue was well below the previous year, despite employees working harder than ever. Essentially, revenue had grown by 30% and the amount of total money made year-over-year had decreased by nearly the same amount.
At the end of the year, employee morale also decreased. Employees realized the sacrifices they had personally made for the organization only resulted in achieving far less than previous years. Performance declines led to finger pointing and blaming. Disengagement continued to spread throughout the organization for years after this initial turn. Employees lost their faith in the owner's vision, and unfortunately, the owner was so busy working in the business that he lost sight of working on the business. Instead, the owner maintained the same strategy that got the company to the revenue increase and massive profitability decrease. Thus, the trend of working harder with rapidly sinking morale, productivity, and profitability continued. A quote often attributed to Albert Einstein notably states: "Insanity is doing the same thing over and over again and expecting different results."
The benefit of well-roundedness is fundamentally flawed. It is merely a path to mediocrity at best. On an individual basis, investing in well-roundedness is ultimately an investment in more personal dissonance. When this is scaled to a team or organizational level, we often see situations arise like noted above, where an organization may be staring at the tipping point of greatness, only to be plunged below mediocrity because of focusing on well-roundedness.
The CliftonStrengths assessment identifies talent in individuals and teams. This talent is a clue to which areas are our best investments of time and energy. Beware of the temptation to seek well-roundedness. Time spent on talent will provide the best return on investment -- talent is the most valuable resource that any of us possess. Make the choice to spend your time and your team's time wisely in the strengths zone!
Darren Virassammy's Top 5 CliftonStrengths are Achiever, Arranger, Relator, Learner and Responsibility.