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Creating Strategic Advantage Through Superior Supplier Engagement

Creating Strategic Advantage Through Superior Supplier Engagement

Better Results As "Customers of Choice"

The development of a supplier engagement strategy, built on measuring and managing rational and emotional dimensions, will afford companies substantial gains as a customer of choice. The ability to assess these dimensions through a simple, consistent instrument across markets, languages, and product or service categories provides organizations with a highly effective means to measure and manage how they are perceived in the marketplace as a customer of choice. Companies build their reputations through multiple interactions across several touchpoints; those that can effectively measure and manage their reputations will have much to gain.

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