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Thank you for your interest in the State of the American Consumer: Insights for Business Leaders report. This report highlights findings from Gallup's comprehensive ongoing study of the American consumer from 2008 through 2014. This report provides an in-depth look at what consumers in the "new normal" want from businesses, and offers practical advice and best practices based on Gallup's experience consulting with leading global brands to increase customer engagement, and improve organizational performance.

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