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Element 8 Mission or Purpose

Explore Gallup's research.

Your organization's purpose and core competencies can help clarify priorities to keep employees hitting goals and avoiding burnout.

Lean into the critical aspects of employee engagement to help leaders communicate and establish stability more effectively.

Inspiring employees to connect their jobs to a greater purpose has much to do with a leader's narrative. Learn how to craft that narrative.

Learn how to connect your organization's purpose to your employees' response to this question: "Why do you do what you do?"

Learn why organizations must first meet employees' basic needs before they can embrace a unifying mission as part of their corporate culture.

Your employees may not know why your company exists. This is costing your business in measurable outcomes on safety, retention and profitability.

35% of U.S. Managers Are Engaged in Their Jobs

A clear mission inspires employee engagement, fosters customer engagement, and helps boost company performance. But for many executives, it remains an underused asset.

Gathering employee feedback is essential for any organization, but what matters most is that executives take action on that feedback. If you handle that follow-up right, your employees will be far more productive -- and your business much more profitable. Here's how to manage those critical next steps.

A deeply felt sense of purpose in life leads to excellence. Human beings want to belong to something of significance and meaning. They want to know they are making a difference, contributing to an important endeavor. The best workplaces give their employees a sense of purpose, help them feel they belong, and enable them to make a difference.