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Americans Trim Their Holiday Spending Intentions
Consumers have dialed back their spending intentions on Christmas gifts compared with what they said in October.
Americans Planning to Spend Generously This Holiday Season
Just two months away from Christmas, Americans, on average, plan to spend over $900 on gifts this holiday season, more than they've projected since 2019.
Holiday Shoppers Poised to Spend Moderately This Season
Americans predict they will spend an average $923 on Christmas or other holiday gifts this year, just shy of the $932 they estimated at the same time a year ago.
Gallup Reporter Resources: Christmas
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Consumers Increase Their Holiday Spending Intentions Mid-Season
The amount Americans plan to spend on holiday gifts this year has increased as the season has progressed, from $923 in October to $975 in November.
Early U.S. Holiday Spending Plans Look Similar to 2020
The amount Americans estimate they will spend on Christmas gifts this year roughly matches what they estimated last year around the same time, but it is still lower than before the pandemic.
Holiday Shopping Just Getting Started but Could Be Brisk
Portending solid holiday retail sales, Americans expect to spend an average $886 on gifts this season, slightly more than a year ago. Most people didn't start shopping early, but when they do shop, it's likely to be online.
Christmas Spending Intentions Remain Strong
Christmas spending intentions are down from October, as is typically the case, but remain strong, with Americans' expected mean spending of $846 among the best in the past decade.
Americans' Holiday Spending Intentions Strengthen in November
Americans' estimate of the amount they will spend on gifts this holiday season is up slightly from October, portending an average year for holiday sales.
Inflation, Immigration Rank Among Top U.S. Issue Concerns
Inflation and immigration rank among Americans' top issue concerns for the country when asked about national problems in March.