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Privacy Statement

Last Updated December 28, 2022

The protection of personal privacy has always been a hallmark of Gallup. Since its inception in 1935, Gallup has maintained the confidentiality of each survey respondent unless an individual user consents to the release of the user's Personal Information or individual results. In a similar manner, Gallup protects the identity of individuals who access Gallup websites. For the purposes of this Privacy Statement, the terms "Gallup,” “we,” “us” and “our" refer to Gallup, Inc., 901 F Street, NW, Washington, D.C., 20004, U.S.A. and its subsidiaries and affiliates.

Gallup's data protection officer can be contacted at

This statement describes the types of information, including Personal Information, collected and processed through Gallup websites and through the services delivered via Gallup websites, and how Gallup treats such information. For questions about this Privacy Statement or your Personal Information, please contact

Personal Information

By using the term "Personal Information" in our Privacy Statement, we refer to information that you individually provide to Gallup, either directly or indirectly, that, on its own or in combination with other information, can be used to identify you or make you identifiable. Personal Information includes, for example, your name, your mailing address, your telephone number, your email address or other information that identifies you or makes you identifiable.

Information that by itself cannot be used to identify you or make you identifiable does not qualify as Personal Information.

This Privacy Statement covers the following topics:


  1. Information Collected Indirectly
  2. Information Collected Directly


  1. Access to Your Survey or Assessment Results From Another User Account
  2. Sharing Your Survey Results With Other People


  1. Correcting and Changing User Information and Preferences; Deletion of User Accounts
  2. Information Security
  3. Third-Party Information Storage
  4. Children and Privacy
  5. Links to Other Sites
  6. Location of Data Collection and Processing and Storage
  7. Your Rights
  8. Sensitive Information
  9. Dispute Resolution
  10. “Do Not Track” Signals
  11. Gallup Privacy Notice for Nevada Residents
  12. Gallup Privacy Notice for California Residents
  13. Gallup Privacy Notice for Virginia Residents
  14. Policy Updates
  15. Accessibility
  16. Additional Questions or Comments



Gallup websites gather information in two ways: (1) indirectly (for example, through our site's technology), and (2) directly (for example, when you, the site visitor, voluntarily provide information on various pages).

1. Information Collected Indirectly

Gallup indirectly collects a variety of information through your interaction with and use of Gallup websites. This information may include, but is not limited to, browser and device information, data collected through automated electronic interactions, application usage data, content information based on your individual interests, demographic information, geographic or geo-location information, statistical and aggregated information ("Other Information").

Statistical or aggregated information does not directly identify a specific person, but it may be derived from Personal Information. For example, we may aggregate Personal Information to calculate the percentage of users in a particular ZIP code.

If we combine Other Information with Personal Information, we will treat the combined information as Personal Information.

1.1 Gallup Cookies

Some types of indirectly collected information are stored in "cookies." Cookies are small files of electronic information that a website can transfer to a visitor's hard drive to help that visitor while on the site. There are different types of cookies:

  • Essential cookies are used to provide visitors with basic functions through our websites. Without these cookies, our websites will not work properly.
  • Analytics cookies use statistics to collect information. This information helps us understand how our visitors use our websites.
  • Marketing cookies help Gallup improve the ads we display on third-party websites and allow third parties to gather web-usage information required to determine ad performance.

The use of cookies is standard on the internet. Although most web browsers automatically accept cookies, the decision of whether to accept them is yours. You have the choice to accept or decline cookies by way of consent. You may adjust your browser settings to prevent the reception of cookies, or to provide notification whenever a cookie is sent to you. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to access the full functionality of Gallup websites. Cookies placed by Gallup will expire when the user terminates the website session or after a reasonable period of inactivity. Please find the list of all the cookies we use here.

Additionally, you can click here to change your cookie preferences on Gallup websites.

1.1.a. Tracking Data and Third-Party Analytics Providers

Website traffic volume and patterns, such as the number of visitors to a given website or page on a daily basis, are typically referred to as Tracking Data. This type of indirectly collected information is gathered through various means, such as an IP address, which is a number that is automatically assigned to your device whenever you are surfing the Web. Web servers, the computers that "serve up" Web pages, automatically identify your computer by its IP address. When you visit any Gallup websites, our servers log your device's IP address.

To obtain these Tracking Data, Gallup uses third-party analytics providers ("Third-Party Analytics Providers"). The Third-Party Analytics Providers use cookies to help us analyze how users use Gallup websites. The information generated by the cookie about your use of Gallup websites, including your IP address, will be transmitted to and stored by Third-Party Analytics Providers' servers. On behalf of Gallup, the Third-Party Analytics Providers will use this information for the purpose of evaluating your use of Gallup websites, compiling reports on website activity, and providing other services relating to website activity. The Third-Party Analytics Providers will not associate your IP address with any other data held by them.

For the above-mentioned purpose, Gallup uses the following Third-Party Analytics Providers: Google Analytics, Selligent, Oracle, Dynatrace and Zendesk. Gallup’s cookie list includes information about the use of each cookie, and how to prevent the collection and use of information collected by the cookie.

One of our Third-Party Analytic Providers is Google Analytics:

Google Analytics is a service from Google, Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA; hereinafter "Google"), using cookies that are saved on your device. The information generated by the cookie is transferred to and stored on a Google server (generally) located in the USA. Google uses this information on our behalf in order to analyze the use of our websites. The IP address transferred from your browser through Google Analytics is not merged with other data by Google for profiling purposes.

You can prevent Google Analytics' collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available here. Gallup uses IP anonymization, which truncates/anonymizes the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address sent to and shortened by Google servers in the USA.

Further information can be found in the Google Analytics Terms of Service.

Only designated administrators of Gallup can access the information gathered by Google Analytics, and the information is used only for administrative and planning purposes to meet the needs of our users, such as to improve the content of the site and to customize the content and/or layout of the site for individuals or groups of users.

1.1.b. Cookies for Advertising

We may use third-party advertising companies to serve ads on our behalf. These companies may use cookies and action tags to measure advertising effectiveness. You can still decide whether you want to accept these cookies by way of consent. You may adjust your browser settings to prevent the reception of third-party cookies, or to provide notification whenever such third-party cookies are sent to you. If you do not accept these cookies, we will not be able to show you personalized content and ads.

2. Information Collected Directly

Gallup also collects Personal Information and other information that users voluntarily provide. It is entirely your decision to provide the requested information.

Gallup keeps all information directly collected confidential, and will use the information only for the particular purpose stated at the point of collection. Gallup will seek your specific permission for any additional use. You may choose to have this information removed at any time.

2.1. User Account Data

When setting up an account on one of the Gallup websites ("User Account"), you may be asked to provide Personal Information including, but not limited to, your name, email address and your phone number. If you choose to purchase any products, services, access codes or other items for sale by Gallup, you will be asked to provide payment details and your full address for billing purposes.

As a customer/user of Gallup, we may obtain Personal Information about you when you register to use one of our websites or services/products or when you provide feedback about our products or services.

For European data subjects, the processing is necessary to perform the contract with you according to Article 6 (1) 1 lit. b) of the European Union’s General Data Protection Regulation (“GDPR”) or UK General Data Protection Regulation for United Kingdom data subjects. As a customer/user, we will use your Personal Information, unless otherwise prohibited by law, for the following purposes:

  • To provide you with the products and services you request.
  • To communicate with you about your account or transactions with us and send you changes to our policies.
  • To provide support, including, but not limited to, product updates, product patches and fixes and other similar communications.

Furthermore, we will use your Personal Information for our legitimate interests according to Article 6 (1) 1 lit. f) GDPR to notify you about information about features on our site, new product releases and service developments and to advertise Gallup's products and services in accordance with this Privacy Statement.

Any User Account data will be stored only until you decide to terminate your User Account (see clause III.1. below). In case we are obliged to further store your Personal Information due to statutory retention requirements, your Personal Information will be barred for further use by Gallup and be stored only until such retention periods expire.

2.2. Other Personal Information Provided Directly

Personal Information provided by you on Gallup websites, e.g., via contact forms or via telephone, will be stored in our service database and retained for the period necessary to fulfill our contractual obligations to you in accordance with Art. 6 (1) 1 lit. b) GDPR unless a longer retention period is required by law.



Many Gallup websites offer users the opportunity to participate in surveys or assessments via the internet. Gallup will provide information about the purpose and process for each survey or assessment as part of the applicable survey or assessment.

1. Access to Your Survey or Assessment Results From Another User Account

Another online user may purchase an access code to a Gallup survey or assessment for you. Please note that when participating in a survey or assessment, your results will also be accessible to the online user who purchased the Gallup access code. The data accessible to that account holder may include your name and your results, but will not include your specific answers to individual questions within the survey or assessment. In addition, the account holder cannot modify, alter or delete any of your results or User Account data.

After completion of the survey or assessment, you will at all times have the opportunity to change the settings for sharing your results with other account holders and to opt out from sharing your results.

2. Sharing Your Survey Results With Other People

After completion of the survey or assessment, you may have the opportunity to share your survey or assessment results via email or social networks. Please note that only your name and results will be displayed. By sharing your information from your User Account with any social media service, you are authorizing us to share information we collect from and about you with the social media service provider, other users, and your network of contacts on the social media service, and you understand that the social media service's use of the shared information will be governed by the social media service's Privacy Policy. If you do not want your Personal Information shared in this way, please do not connect your Gallup information to a social media service provider.



1. Correcting and Changing User Information and Preferences; Deletion of User Accounts

If you have given your consent in accordance with Article 6 (1) 1 lit. a) GDPR to receiving email communications from Gallup but wish to withdraw your consent and discontinue this service, you may do so at any time by contacting us (see also below clause III.7. "Your Rights"). In addition, as a registered user, you can change your settings within your User Account under "MY ACCOUNT" by updating your "Contact Me" settings.

You also have the option at all times to have your User Account deleted for any of the Gallup websites or to request a revision of your user information at any time. To do so, please contact us.

2. Information Security

Gallup employees understand the need for user privacy, and we maintain reasonable and appropriate security procedures to protect your information from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in the processing and the nature of the Personal Information. Gallup has appointed a Privacy Policy Administrator to monitor privacy practices. Access to user data is strictly limited to specific individuals who are trained to respect user privacy. The access given to these employees is restricted to their need for such information for business purposes. A log of those who accessed the data is maintained and monitored to prevent security breaches. However, no security measure or modality of data transmission over the internet is 100% secure. Although we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee absolute security.

3. Third-Party Information Storage

We provide Personal Information to our affiliates and other trusted businesses or persons to process it for us, based on our instructions and in compliance with our Privacy Statement and any other appropriate confidentiality and security measures. For example, we use service providers such as Amazon cloud for data storage. Any vendor or agent that we retain is not allowed to use Personal Information they receive from us for any other purpose than to perform the contracted services we have contracted them to perform.

4. Children and Privacy

Gallup encourages parents and guardians to spend time with their children online and to be fully familiar with the sites visited by their children. Gallup websites do not contain content that is generally considered unsuitable for children.

5. Links to Other Sites

Gallup websites may contain links to sites owned and/or operated by other organizations, and the Privacy Policies of those sites may differ from that of Gallup. These sites may collect data and make use of it in ways that Gallup does not. We encourage you to review the Privacy Policies posted on all third-party sites.

6. Location of Data Collection and Processing and Storage

In personally accessing Gallup websites, you may be submitting Personal Information and survey or assessment results that Gallup will use for business purposes that are consistent with this Privacy Statement. As a worldwide organization, Gallup collects information that may be processed internationally throughout Gallup offices worldwide. Your information may be processed in the United States or any other country in which Gallup maintains facilities, including any Gallup subsidiary (a complete list of Gallup companies can be found on

Gallup keeps Personal Information gathered and processed for the purposes described in this Privacy Statement for as long as there is a business purpose for doing so. Please also see clauses I.2.1 and I.2.2 above for additional information on how we retain your Personal Information.

7. Your Rights

You have the right to access the Personal Information that we hold about you and to correct, update, amend, suppress, delete or otherwise modify any Personal Information where it is inaccurate. When updating your Personal Information, we may ask you to verify your identity before we can act upon your request.

You may also, if governed by GDPR, object to the use or processing of your Personal Information or withdraw consent to use your Personal Information at any time.

Under GDPR, regarding the processing of your Personal Information, you have the following rights:

  • the right to require free of charge (i) information on whether your Personal Information is retained and (ii) access to and/or (iii) duplicates of the Personal Information retained. However, if the request affects the rights and freedoms of others or is manifestly unfounded or excessive, we reserve the right to charge a reasonable fee (taking into account the administrative costs of providing the information or communication or taking the action requested) or refuse to act on the request;
  • the right to request proper rectification, removal or restriction of your Personal Information;
  • where processing of your Personal Information is either based on your consent or necessary for the performance of a contract with you, and processing is carried out by automated means, the right to receive the Personal Information concerning you in a structured, commonly used and machine-readable format or to have your Personal Information transmitted directly to another company, where technically feasible (data portability);
  • where the processing of your Personal Information is based on your consent, the right to withdraw your consent at any time without impact to data processing activities that have taken place before such withdrawal or to any other existing legal justification of the processing activity in question;
  • the right not to be subject to any automatic individual decisions that produce legal effects on you or similarly significantly affect you; and
  • the right to take legal actions in relation to any breach of your rights regarding the processing of the Personal Information, as well as to lodge complaints before the competent data protection regulators.

To exercise the rights referred to above, please contact us at

As far as we process your Personal Information on the basis of our legitimate interests pursuant to Art. 6 (1) lit. f) GDPR, you may object to processing at any time. You may find the detailed description of our processing activities and the legal basis in the sections before. If you object, we will no longer process your Personal Information unless there are compelling and prevailing legitimate grounds for the processing or the data are necessary for the establishment, exercise or defense of legal claims. If you object to such processing, we ask you to state the grounds of your objection in order for us to examine the processing of your Personal Information and decide whether to adjust the processing accordingly.

Please note that the processing of your Personal Information may involve advertising activities as described above. If you do not want that we process your Personal Information for direct marketing activities, you can object free of charge at any time via email:

Gallup will obtain your consent before sharing your Personal Information with any third party that is not acting as an agent or vendor to perform tasks on our behalf or to use the information for a purpose materially different from the purpose for which it was initially collected or subsequently authorized by you. An exception to this will be (among others) where Gallup’s processing of Personal Information is necessary for compliance with a legal obligation under the applicable law.

8. Sensitive Information

For processing of your sensitive information (e.g., medical information, Personal Information revealing ethnic or racial origin, political opinions, religious or philosophical beliefs, trade union membership, the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or a natural's person sex life or sexual orientation), we will obtain your consent or, where legally required, your explicit consent.

Gallup is among others not required to obtain explicit consent under GDPR with respect to sensitive information where the processing is (a) necessary to protect the vital interests of the data subject or another natural person where the data subject is physically or legally incapable of giving consent; (b) necessary for the establishment, exercise or defense of legal claims or whenever courts are acting in their judicial capacity; (c) necessary to carry out Gallup's obligations in the field of employment law insofar as it is authorized by European Union or Member State Law or a collective agreement pursuant to Member State Law providing for appropriate safeguards for the fundamental rights and the interests of the data subject; or (d) related to information that is manifestly made public by the individual.

9. Dispute Resolution

If you have any complaints regarding our compliance with this Privacy Statement, you should first contact us. We will investigate and attempt to resolve complaints and disputes regarding use and disclosure of Personal Information in accordance with this Policy.

With respect to human resources data, Gallup will cooperate and comply with the EU DPA's and the Swiss Federal Data Protection and Information Commissioner (FDPIC) with the advice given by such authorities with respect to human resources data transferred from the EU and Switzerland in the context of the employment relationship. If you do not receive timely acknowledgment of your complaint from Gallup, or if we have not addressed your complaint to your satisfaction, you may contact the EU DPA's for more information or to file a complaint. The services of the EU DPA's are provided at no cost to you.

Gallup is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC).

10. “Do Not Track” Signals

Some internet browsers incorporate a “Do Not Track” feature that signals to websites you visit that you do not want to have your online activity tracked. Given that there is not a uniform way that browsers communicate the “Do Not Track” signal, the Gallup websites do not currently interpret, respond to or alter their practices when they receive “Do Not Track” signals.

11. Gallup Privacy Notice for Nevada Residents

Nevada law allows Nevada residents to opt out of the sale of certain types of personal information. Subject to several exceptions, Nevada law defines “sale” to mean the exchange of certain types of personal information for monetary consideration to another person. We do not currently sell personal information as defined in the Nevada law. However, if you are a Nevada resident, you still may submit a verified request to opt out of sales, and we will record your instructions and incorporate them in the future if our policy changes. Opt-out requests may be sent to

12. Gallup Privacy Notice for California Residents

This Privacy Notice for California Residents supplements the information contained in Gallup's Privacy Statement and applies solely to all visitors, users and others who reside in the State of California ("consumers" or "you"). We adopt this notice to comply with the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2022 (“CCPA”), and any terms defined in the CCPA have the same meaning when used in this notice.


The Gallup websites ("Websites") collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household ("personal information").

In particular, the Websites collected the following categories of personal information from consumers within the past 12 months:




A. Identifiers

A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number or other similar identifiers.


B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))

A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.

Some personal information included in this category may overlap with other categories.


C. Protected classification characteristics under California or federal law

Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).


D. Commercial information

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.


E. Biometric information

Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as fingerprints, faceprints and voiceprints; iris or retina scans; keystroke, gait or other physical patterns; and sleep, health or exercise data.


F. Internet or other similar network activity

Browsing history, search history, information on a consumer's interaction with a website, application or advertisement.


G. Geolocation data

Physical location or movements.


H. Sensory data

Audio, electronic, visual, thermal, olfactory or similar information.


I. Professional or employment-related information

Current or past job history or performance evaluations.


J. Nonpublic education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99))

Education records directly related to a student, maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information or student disciplinary records.


K. Inferences drawn from other personal information

Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities and aptitudes.


L. Sensitive Personal Information

Personal information that reveals: (a) a consumer’s social security, driver’s license, state identification card, or passport number; (b) a consumer’s account login, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; (c) a consumer’s precise geolocation; (d) a consumer’s racial or ethnic origin, religious or philosophical beliefs, or union membership; (e) the contents of a consumer’s mail, email, and text messages unless the business is the intended recipient of the communication; (f) a consumer’s genetic data; (g) the processing of biometric information for the purpose of uniquely identifying a consumer; (h) personal information collected and analyzed concerning a consumer’s health; (i) personal information collected and analyzed concerning a consumer’s sex life or sexual orientation.


We will retain your personal information for as long as necessary to fulfill the purposes for which we collect it, as set out in this Privacy Statement, and for the purpose of satisfying any legal, accounting, or reporting requirements that apply to us.

Gallup obtains the categories of personal information listed above from the following categories of sources:

  • Directly from you. For example, from forms you complete or products and services you purchase.
  • Indirectly from you. For example, from observing your actions on our Site.
  • Indirectly from your employer. For example, information required for you to complete a Gallup survey or assessment.

We may collect the personal information described above for one or more of the following business purposes:

  • To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to ask a question about our products or services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders or process returns.
  • To provide, support, personalize and develop our Websites, products and services.
  • To create, maintain, customize and secure your account with us.
  • To process your requests, purchases, transactions and payments and prevent transactional fraud.
  • To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
  • To personalize your experience on our Websites.
  • For testing, research, analysis and product development, including to develop and improve our Websites, products and services.
  • To respond to law enforcement requests and as required by applicable law, court order or governmental regulations.
  • As described to you when collecting your personal information or as otherwise set forth in the CCPA.


Disclosure of Personal Information for a Business Purpose

Gallup may disclose your personal information for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

In the preceding 12 months, Gallup has disclosed the following categories of personal information for a business purpose to one or more of the parties identified above:

Category A: Identifiers

Category B: California Customer Records personal information categories

Category D: Commercial information

Category F: Internet or other similar network activity

Category G: Geolocation data

Sale of Personal Information

In the preceding twelve (12) months, Gallup has sold the following categories of personal information: NONE

We sell your personal information for the following commercial purposes:

  • To advance our commercial or economic interests, such as by inducing you to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction.

Sharing of Personal Information

In the preceding twelve (12) months, Gallup has shared the following categories of personal information:

Category F. Internet or other similar network activity.

We share your personal information with the following categories of third parties:

  • Advertising networks

We share your personal information for the following commercial purposes:

  • To advance our commercial or economic interests, such as by inducing you to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction.


The CCPA provides California residents with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.


You have the right to request that Gallup disclose certain information to you about our collection and use of your personal information. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, Deletion, and Correction Rights), we will disclose to you:

  • The categories of personal information we collected about you.
  • The categories of sources for the personal information we collected about you.
  • Our business or commercial purpose for collecting, selling or sharing that personal information.
  • The categories of third parties with whom we sold or shared personal information (if applicable).
  • The specific pieces of personal information we collected about you (also called a data portability request).
  • The categories of personal information that we sold or shared (if applicable).


You have the right to request that Gallup delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, Deletion, and Correction Rights), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

  1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  2. Help to ensure security and integrity to the extent the use of the consumer’s personal information is reasonably necessary and proportionate for those purposes.
  3. Debug products to identify and repair errors that impair existing intended functionality.
  4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
  6. Engage in public or peer-reviewed scientific, historical or statistical research that conforms or adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the ability to complete such research, if you previously provided informed consent.
  7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us and compatible with the context in which the consumer provided the information.
  8. Comply with a legal obligation.


You have the right to request that Gallup correct inaccurate personal information that we maintain about you, taking into account the nature of the personal information and the purposes of the processing of the personal information. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, Deletion, and Correction Rights), we will use commercially reasonable efforts to correct the inaccurate personal information.


To exercise the access, data portability, deletion, and correction rights described above, please submit a verifiable consumer request to us by contacting us at:

Only you, or a person whom you authorize to act on your behalf, may make a verifiable consumer request related to your personal information.

You may also make a verifiable consumer request on behalf of your minor child. You may make a verifiable consumer request for access or data portability only twice in a 12-month period. The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

Making a verifiable consumer request does not require you to create an account with us. We will use personal information provided in a verifiable consumer request only to verify the requester's identity or authority to make the request.


Gallup's Client Support Team is tasked with verifying a person's identity prior to taking any action on an individual's account with Gallup. Our Client Support Team will endeavor to use information that you have previously provided to verify your identity.

Gallup may request any of the following information in order to verify your identity:

  • first and last name
  • email address or username
  • security questions and answers
  • access code
  • purchase order number
  • other uniquely identifiable variables
  • unique 6-digit code sent to the individual's verified email address


We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. If you have an account with us, we will deliver our written response to that account.

If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

The response we provide will explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily usable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.


If you are 16 years of age or older, you have the right to direct us not to sell or share your personal information at any time (the "right to opt out"). We do not sell or share the personal information of consumers we actually know are less than 16 years of age, unless we receive affirmative authorization (the "right to opt in") from either the consumer who is at least 13 but not yet 16 years of age, or the parent or guardian of a consumer less than 13 years of age. Consumers who opt into personal information sales or shares may opt out of future sales or shares at any time.

To exercise the right to opt out, you (or your authorized representative) may submit a request to us by visiting the following web page link: If you have enabled privacy controls on your browser (such as a plug-in), we will also treat that as a valid request to opt out of sales.


We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information's value and contain written terms that describe the program's material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.


Under the CCPA, individuals are allowed to appoint an authorized agent to exercise their rights to access or delete their data for them, or to request that Gallup stop selling their personal information. In order to do so, Gallup requires that you fill out the form found at this link (PDF download).


Below are metrics regarding access, deletion and do not sell my personal information requests submitted pursuant to the CCPA for 2021.

Requests to Know:

Gallup received 0 requests to know.

Gallup complied with, in whole or in part, 0 of these requests.

Gallup denied 0 requests.

Average days to complete a request: 0

Requests to Delete:

Gallup received 134 requests to delete.

Gallup complied with, in whole or in part, 134 of these requests.

Gallup denied 0 requests.

Average days to complete a request: 9.5

Right to Opt-Out of Sales:

Gallup received _____ requests to opt out of sale.

Gallup complied with, in whole or in part, ______ of these requests.

Gallup denied _____ requests.

Average days to complete a request: _______


California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our websites who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please write to or email us at:

13. Gallup Privacy Notice for Virginia Residents

The Virginia Consumer Data Protection Act (VCDPA) provides Virginia residents with the right to receive certain disclosures regarding the personal data we process about them. For a listing of the categories of personal data processed by us, please see clauses I and III.1 above of this Privacy Statement. For a discussion of the purposes for processing the personal data, the categories of personal data that we share with third parties, and the categories of third parties with whom we share personal data, please see clause III.1 above of this Privacy Statement. Gallup sells personal data to third parties and processes personal data for targeted advertising.

The VCDPA grants Virginia residents the rights to (1) confirm whether or not we are processing their personal data and to access such personal data; (2) correct inaccuracies in their personal data, taking into account the nature of the personal data and the purposes of the processing of their personal data; (3) delete personal data provided by or obtained about them; (4) obtain a copy of their personal data that they previously provided to us in a portable and, to the extent technically feasible, readily usable format that allows them to transmit the data to another controller without hindrance, where the processing is carried out by automated means; and (5) opt out of the processing of the personal data for purposes of (i) targeted advertising, (ii) the sale of personal data, or (iii) profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer. To exercise your rights, please email us at with your name and specifying the right(s) you wish to invoke. If we refuse to take action regarding your request, you may appeal our decision by emailing us at If you would like to opt out of targeted advertising, you also may alter your cookie preferences by clicking “Cookie Preferences” in the footer of our websites.

14. Policy Updates

Additional information that is particular to specific Gallup websites may exist, and updates to this policy may be posted. For these reasons, we suggest that users who may have specific concerns about the information being gathered and use of that information regularly view the Privacy Statement on each website. Gallup reserves the right to change the policy on use of information collected at any time by posting an updated version on each website. If required by law, we will provide you with notice of any update.

15. Accessibility

We are committed to ensuring this Privacy Statement is accessible to individuals with disabilities. If you wish to access this Privacy Statement in an alternative format, please contact us as described below.

16. Additional Questions or Comments

If you have any inquiries, complaints, access requests and any other questions or comments regarding Gallup's Privacy Statement, please contact us. Gallup will respond to you within 30 days of receiving a complaint.

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Copyright © 2022 Gallup, Inc. All rights reserved.

Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A
+1 202.715.3030