Culture is a force multiplier for the outcomes that matter most to you -- and when properly harnessed, it becomes a powerful differentiator for your organization.
Gallup's Culture Transformation solutions are as unique as your organization, helping you capture the principal reason your company exists and using it to drive performance, engagement, brand awareness and more.Contact Us to learn more about taking the first steps toward ideal culture
Your Best Culture Already Exists
Every company has its own idea of how things should go. But without clear purpose, communication and measurement, the "how" might be hard for employees -- and customers -- to grasp.
Our work begins with our comprehensive culture audit to help you articulate the opportunities that separate your current culture from your preferred state -- determining whether you are on the right track, just need a few adjustments or require a complete refresh.
It's not about doing something new -- it's about finding what works for your organization.
Use this sample assessment to reflect on the current state of your culture.
Sample Culture Assessment to learn more about taking the first steps toward your aspirational culture
Culture Is a Competitive Advantage
Great cultures leverage their organization's unique mission, purpose and values to strengthen their identity, inspire their employees and deliver on their brand promise to customers. It's what sets you apart from the competition.
The reality is that most employees don't feel meaningfully connected to their company's culture.
Don't be fooled by high employee engagement numbers, either -- your culture may not be what's driving it. Just 23% of U.S. employees strongly agree that they can apply their organization's values to their work every day, and only 27% strongly agree that they believe in their organization's values.
Simply put, when your culture is wrong, employees -- and customers -- leave. When you get it right, you're able to:
Attract better candidates
Retain your most talented people
Increase engagement and productivity
Improve employee wellbeing and safety
Enhance diversity, equity and inclusion
Deliver the best possible customer experience
Culture aligns your workforce and points it at the outcomes that matter most to you, ensuring everyone is pulling in the same direction.
Your Ideal Culture Will Be Unique -- Let Gallup Be Your Guide
No two cultures are the same. That's why our solutions are leader-led and Gallup-enabled.
You're not starting at zero -- we want to help you work toward the complete alignment of your culture with your mission and purpose.
Our comprehensive culture audit is the starting point we'll use to inform and affirm your core mission and purpose as we progress through our framework.
Fill out this sample assessment to get an idea of how our culture audit could work for you.
Here's our framework:
Culture is informed by purpose and amplified by your brand.
Culture is confusing when everyone isn't on the same page.
The best company culture comes to life through the employee experience.
The only way to achieve the culture you want is by sustaining the changes you make.
A strong organizational culture increases key performance metrics for our clients.
Explore Our Best Resources on Organizational Culture
Culture doesn't have a finish line. Check out these resources to help you build and sustain your company culture.
What Is Organizational Culture? And Why Does It Matter?
Take the first steps toward your ideal culture today.
Let's start a conversation about how we can partner with you.