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Customer Brand Preference and Decisions: Gallup's 70/30 Principle
Traditional economics depicts the consumer decision-making process as one of logic and reason. Gallup research finds otherwise.
Economic Pessimism Growing in U.S.
Americans' already-low economic confidence fell further in May.
Bob Dole: A Look Back at Gallup Polling
Former senator and presidential candidate Bob Dole maintained a more positive than negative image among Americans throughout his political career.
What Is Employee Wellbeing and Why Is It Important?
Discover the elements of wellbeing. Learn why employee wellbeing is important for organizational resilience, retention, work-life balance and more.
Why Having a Best Friend at Work Is Important
Learn why it is important for you to have not just a friend, but a best friend at work, and how this will propel you and your organization to greater success.
Americans More Divided on Social Than Economic Issues
Americans are split into liberal, moderate and conservative camps when it comes to social issues. There is less variation on economic issues.
Struggling, Suffering Employees Twice as Likely to Leave
Workers are fleeing jobs that don't improve their wellbeing. How will organizations respond?
Four in 10 Americans Still Highly Concerned About Illegal Immigration
With emergency powers limiting border entries about to end, Republicans are highly concerned about illegal immigration, while Democrats are not.
Americans Divided on Nuclear Energy
Americans remain evenly divided on nuclear energy, as they were in 2019, but this follows a period from 2004 to 2015 when majorities backed it. Support throughout has varied sharply by party.
U.S. Approval of Labor Unions at Highest Point Since 1965
Seventy-one percent of Americans approve of labor unions. Although similar to last year's 68%, approval is up from 64% before the pandemic.