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Business and Industry Sector Ratings

2011 Ratings of Business and Industry Sectors

Business and Industry Sector Ratings Summary August 2011
2011 Aug 11-14 (sorted by "net positive")	Total positive	Neutral	Total negative	Net positive
	%	%	%	Pct. pts.
Computer industry	72	16	10	+62
Restaurant industry	61	25	12	+49
Internet industry	56	26	16	+40
Farming and agriculture	57	22	19	+38
Grocery industry	52	24	24	+28
Retail industry	44	33	22	+22
Travel industry	42	35	21	+21
Accounting	36	42	19	+17
Publishing industry	38	38	22	+16
Automobile industry	42	25	32	+10
Telephone industry	39	30	31	+8
Movie industry	38	23	37	+1
Sports industry	37	25	36	+1
Television and radio industry	39	21	40	-1
Electric and gas utilities	38	20	40	-2
Advertising and public relations industry	32	29	37	-5
Pharmaceutical industry	36	20	43	-7
Airline industry	29	30	39	-10
Education	35	18	47	-12
The legal field	29	24	45	-16
Banking	30	21	47	-17
Healthcare industry	27	18	55	-28
Real estate industry	23	23	52	-29
Oil and gas industry	20	15	64	-44
The federal government	17	20	63	-46

On another subject, for each of the following business sectors in the United States, please say whether your overall view of it is very positive, somewhat positive, neutral, somewhat negative or very negative. How about -- [RANDOM ORDER]?

ASKED OF A HALF SAMPLE

A. Accounting

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	Pct. pts.
2011 Aug 11-14	36	42	19	3	17
2010 Aug 5-8	35	41	16	8	19
2009 Aug 6-9	34	42	18	5	16
2008 Aug 7-10	36	46	12	6	24
2007 Aug 13-16	40	42	12	6	28
2006 Aug 7-10	42	41	11	6	31
2005 Aug 8-11	42	40	14	4	28
2004 Aug 9-11	35	45	15	5	20
2003 Aug 4-6	45	37	14	4	31
2002 Aug 5-8	31	32	31	6	0
2001 Aug 16-19	47	40	8	5	39

B. Advertising and public relations industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	Pct. pts.
2011 Aug 11-14	32	29	37	2	-5
2010 Aug 5-8	33	27	36	4	-3
2009 Aug 6-9	31	30	38	1	-7
2008 Aug 7-10	27	33	37	3	-10
2007 Aug 13-16	35	29	34	2	1
2006 Aug 7-10	33	27	38	2	-5
2005 Aug 8-11	30	32	35	3	-5
2004 Aug 9-11	33	32	32	3	1
2003 Aug 4-6	41	29	27	3	14
2002 Aug 5-8	31	34	32	3	-1
2001 Aug 16-19	38	28	32	2	6

C. Airline industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	Pct. pts.
2011 Aug 11-14	29	30	39	2	-10
2010 Aug 5-8	30	25	41	4	-11
2009 Aug 6-9	32	29	37	2	-5
2008 Aug 7-10	18	27	52	3	-34
2007 Aug 13-16	30	33	33	4	-3
2006 Aug 7-10	33	32	31	4	2
2005 Aug 8-11	38	32	27	3	11
2004 Aug 9-11	38	33	23	6	15
2003 Aug 4-6	37	30	31	2	6
2002 Aug 5-8	31	33	30	6	1
2001 Aug 16-19	37	29	30	4	7

D. Automobile industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	Pct. pts.
2011 Aug 11-14	42	25	32	1	10
2010 Aug 5-8	39	23	36	2	3
2009 Aug 6-9	24	16	59	1	-35
2008 Aug 7-10	29	22	46	3	-17
2007 Aug 13-16	38	29	32	1	6
2006 Aug 7-10	39	27	32	2	7
2005 Aug 8-11	42	29	26	3	16
2004 Aug 9-11	44	29	24	3	20
2003 Aug 4-6	52	27	19	2	33
2002 Aug 5-8	46	31	19	4	27
2001 Aug 16-19	45	28	26	1	19

E. Banking

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	Pct. pts.
2011 Aug 11-14	30	21	47	1	-17
2010 Aug 5-8	26	20	54	1	-28
2009 Aug 6-9	28	20	51	1	-23
2008 Aug 7-10	36	25	37	2	-1
2007 Aug 13-16	50	30	18	2	32
2006 Aug 7-10	56	25	17	2	39
2005 Aug 8-11	46	31	22	1	24
2004 Aug 9-11	46	34	17	3	29
2003 Aug 4-6	52	26	20	2	32
2002 Aug 5-8	46	29	24	1	22
2001 Aug 16-19	47	31	20	2	27

F. Computer industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	Pct. pts.
2011 Aug 11-14	72	16	10	1	62
2010 Aug 5-8	60	26	11	3	49
2009 Aug 6-9	62	23	11	4	51
2008 Aug 7-10	60	27	10	3	50
2007 Aug 13-16	61	25	10	4	51
2006 Aug 7-10	60	26	9	5	51
2005 Aug 8-11	57	30	10	3	47
2004 Aug 9-11	60	26	8	6	52
2003 Aug 4-6	70	20	6	4	64
2002 Aug 5-8	62	24	9	5	53
2001 Aug 16-19	67	20	10	3	57

G. Education

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	Pct. pts.
2011 Aug 11-14	35	18	47	*	-12
2010 Aug 5-8	39	17	43	1	-4
2009 Aug 6-9	43	16	41	1	2
2008 Aug 7-10	41	15	43	1	-2
2007 Aug 13-16	47	16	36	1	11
2006 Aug 7-10	41	19	38	2	3
2005 Aug 8-11	52	18	29	1	23
2004 Aug 9-11	45	21	32	2	13
2003 Aug 4-6	51	18	30	1	21
2002 Aug 5-8	47	16	36	1	11
2001 Aug 16-19	50	18	32	*	18
* Less than 0.5%

H. Electric and gas utilities

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	Pct. pts.
2011 Aug 11-14	38	20	40	*	-2
2010 Aug 5-8	37	22	41	*	-4
2009 Aug 6-9	31	22	45	1	-14
2008 Aug 7-10	27	19	52	2	-25
2007 Aug 13-16	31	23	45	1	-14
2006 Aug 7-10	28	20	51	1	-23
2005 Aug 8-11	36	24	38	2	-2
2004 Aug 9-11	32	29	38	1	-6
2003 Aug 4-6	45	23	31	1	14
2002 Aug 5-8	36	27	35	2	1
2001 Aug 16-19	31	21	47	1	-16
* Less than 0.5%

I. Farming and agriculture

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	Pct. pts.
2011 Aug 11-14	57	22	19	2	38
2010 Aug 5-8	53	24	18	4	35
2010 Aug 5-8	33	27	36	4	-3
2009 Aug 6-9	56	24	18	3	38
2008 Aug 7-10	50	27	19	4	31
2007 Aug 13-16	51	24	22	3	29
2006 Aug 7-10	56	25	15	4	41
2005 Aug 8-11	58	27	13	2	45
2004 Aug 9-11	50	34	12	4	38
2003 Aug 4-6	52	27	20	1	32
2002 Aug 5-8	51	28	16	5	35
2001 Aug 16-19	59	24	15	2	44

J. Grocery industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	Pct. pts.
2011 Aug 11-14	52	24	24	*	28
2010 Aug 5-8	53	25	22	1	31
2009 Aug 6-9	51	25	23	1	28
2008 Aug 7-10	36	27	36	1	0
2007 Aug 13-16	53	26	20	1	33
2006 Aug 7-10	55	29	14	2	41
2005 Aug 8-11	58	27	15	*	43
2004 Aug 9-11	52	31	15	2	37
2003 Aug 4-6	63	24	12	1	51
2002 Aug 5-8	58	25	16	1	42
2001 Aug 16-19	57	29	13	1	44
* Less than 0.5%

K. Healthcare industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	Pct. pts.
2011 Aug 11-14	27	18	55	*	-28
2010 Aug 5-8	29	17	54	*	-25
2009 Aug 6-9	36	15	48	1	-12
2008 Aug 7-10	27	14	57	2	-30
2007 Aug 13-16	28	16	56	*	-28
2006 Aug 7-10	35	17	46	2	-11
2005 Aug 8-11	32	16	50	2	-18
2004 Aug 9-11	33	16	50	1	-17
2003 Aug 4-6	42	12	45	1	-3
2002 Aug 5-8	30	19	49	2	-19
2001 Aug 16-19	37	19	44	*	-7
* Less than 0.5%

L. Internet industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	Pct. pts.
2011 Aug 11-14	56	26	16	3	40
2010 Aug 5-8	50	24	22	4	28
2009 Aug 6-9	51	25	20	4	31
2008 Aug 7-10	49	27	18	6	31
2007 Aug 13-16	54	23	19	4	35
2006 Aug 7-10	50	24	22	4	28
2005 Aug 8-11	46	27	22	5	24
2004 Aug 9-11	45	26	22	7	23
2003 Aug 4-6	51	25	20	4	31
2002 Aug 5-8	43	26	21	10	22
2001 Aug 16-19	44	26	27	3	17

M. The legal field

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	Pct. pts.
2011 Aug 11-14	29	24	45	2	-16
2010 Aug 5-8	27	28	41	4	-14
2009 Aug 6-9	25	32	41	1	-16
2008 Aug 7-10	26	28	43	3	-17
2007 Aug 13-16	31	25	42	2	-11
2006 Aug 7-10	27	27	44	2	-17
2005 Aug 8-11	27	24	47	2	-20
2004 Aug 9-11	27	28	42	3	-15
2003 Aug 4-6	36	24	38	2	-2
2002 Aug 5-8	22	35	39	4	-17
2001 Aug 16-19	29	24	45	2	-16

N. Movie industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	Pct. pts.
2011 Aug 11-14	38	23	37	2	1
2010 Aug 5-8	35	27	35	3	0
2009 Aug 6-9	38	26	33	3	5
2008 Aug 7-10	35	30	32	3	3
2007 Aug 13-16	36	25	37	2	-1
2006 Aug 7-10	34	26	38	2	-4
2005 Aug 8-11	33	25	39	3	-6
2004 Aug 9-11	37	26	33	4	4
2003 Aug 4-6	42	25	31	2	11
2002 Aug 5-8	34	27	35	4	-1
2001 Aug 16-19	33	23	41	3	-8

O. Oil and gas industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	Pct. pts.
2011 Aug 11-14	20	15	64	2	-44
2010 Aug 5-8	20	16	63	1	-43
2009 Aug 6-9	21	16	63	1	-42
2008 Aug 7-10	15	8	76	1	-61
2007 Aug 13-16	19	14	67	*	-48
2006 Aug 7-10	15	7	77	1	-62
2005 Aug 8-11	20	17	62	1	-42
2004 Aug 9-11	21	18	58	3	-37
2003 Aug 4-6	35	22	43	*	-8
2002 Aug 5-8	25	28	44	3	-19
2001 Aug 16-19	24	21	54	1	-30
* Less than 0.5%

P. Pharmaceutical industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	Pct. pts.
2011 Aug 11-14	36	20	43	1	-7
2010 Aug 5-8	32	17	48	3	-16
2009 Aug 6-9	31	18	49	1	-18
2008 Aug 7-10	31	23	45	1	-14
2007 Aug 13-16	33	16	50	1	-17
2006 Aug 7-10	39	15	45	1	-6
2005 Aug 8-11	29	22	47	2	-18
2004 Aug 9-11	31	19	48	2	-17
2003 Aug 4-6	43	18	38	1	5
2002 Aug 5-8	33	22	43	2	-10
2001 Aug 16-19	39	22	38	1	1

Q. Publishing industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	Pct. pts.
2011 Aug 11-14	38	38	22	3	16
2010 Aug 5-8	37	40	20	3	17
2009 Aug 6-9	40	33	23	3	17
2008 Aug 7-10	36	38	22	4	14
2007 Aug 13-16	43	36	18	3	25
2006 Aug 7-10	44	33	19	4	25
2005 Aug 8-11	42	35	20	3	22
2004 Aug 9-11	41	36	19	4	22
2003 Aug 4-6	46	37	15	2	31
2002 Aug 5-8	38	37	20	5	18
2001 Aug 16-19	47	32	18	3	29

R. Real estate industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	Pct. pts.
2011 Aug 11-14	23	23	52	2	-29
2010 Aug 5-8	26	24	48	3	-22
2009 Aug 6-9	24	27	48	2	-24
2008 Aug 7-10	16	26	56	2	-40
2007 Aug 13-16	34	30	35	1	-1
2006 Aug 7-10	42	31	25	2	17
2005 Aug 8-11	46	29	23	2	23
2004 Aug 9-11	47	31	19	3	28
2003 Aug 4-6	44	28	18	1	26
2002 Aug 5-8	47	32	17	4	30
2001 Aug 16-19	46	32	20	2	26

S. Restaurant industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	Pct. pts.
2011 Aug 11-14	61	25	12	1	49
2010 Aug 5-8	57	31	11	1	46
2009 Aug 6-9	57	28	14	1	43
2008 Aug 7-10	51	35	12	2	39
2007 Aug 13-16	63	26	10	1	53
2006 Aug 7-10	65	25	9	1	56
2005 Aug 8-11	58	31	8	3	50
2004 Aug 9-11	58	32	7	3	51
2003 Aug 4-6	66	25	8	1	58
2002 Aug 5-8	61	28	8	3	53
2001 Aug 16-19	62	28	8	2	54

T. Retail industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	Pct. pts.
2011 Aug 11-14	44	33	22	2	22
2010 Aug 5-8	44	33	22	2	22
2009 Aug 6-9	44	30	22	3	22
2008 Aug 7-10	39	36	22	3	17
2007 Aug 13-16	51	29	18	3	33
2006 Aug 7-10	53	33	11	3	42
2005 Aug 8-11	52	31	15	3	37
2004 Aug 9-11	54	31	13	3	41
2003 Aug 4-6	54	29	16	3	38
2002 Aug 5-8	54	30	13	3	41
2001 Aug 16-19	47	34	17	3	30

U. Sports industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	Pct. pts.
2011 Aug 11-14	37	25	36	2	1
2010 Aug 5-8	38	28	30	4	8
2009 Aug 6-9	39	28	30	3	9
2008 Aug 7-10	36	31	29	4	7
2007 Aug 13-16	35	27	35	3	0
2006 Aug 7-10	45	24	27	4	18
2005 Aug 8-11	33	26	38	3	-5
2004 Aug 9-11	39	26	32	3	7
2003 Aug 4-6	44	26	27	3	17
2002 Aug 5-8	35	28	33	4	2
2001 Aug 16-19	38	28	33	1	5

V. Telephone industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	Pct. pts.
2011 Aug 11-14	39	30	31	1	8
2010 Aug 5-8	41	30	29	1	12
2009 Aug 6-9	41	30	29	1	12
2008 Aug 7-10	39	30	29	2	10
2007 Aug 13-16	46	26	27	1	19
2006 Aug 7-10	43	25	31	1	12
2005 Aug 8-11	40	31	27	2	13
2004 Aug 9-11	38	28	31	3	7
2003 Aug 4-6	43	26	30	1	13
2002 Aug 5-8	34	27	37	2	-3
2001 Aug 16-19	39	24	37	*	2

W. Television and radio industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	Pct. pts.
2011 Aug 11-14	39	21	40	1	-1
2010 Aug 5-8	43	22	35	*	8
2009 Aug 6-9	40	21	38	1	2
2008 Aug 7-10	37	22	40	1	-3
2007 Aug 13-16	41	21	37	1	4
2006 Aug 7-10	41	22	36	1	5
2005 Aug 8-11	35	25	38	2	-3
2004 Aug 9-11	37	25	37	1	0
2003 Aug 4-6	45	24	31	*	14
2002 Aug 5-8	42	24	32	2	10
2001 Aug 16-19	42	22	36	*	6

X. Travel industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	Pct. pts.
2011 Aug 11-14	42	35	21	2	21
2010 Aug 5-8	43	35	20	3	23
2009 Aug 6-9	42	34	22	2	20
2008 Aug 7-10	34	36	26	4	8
2007 Aug 13-16	42	35	20	3	22
2006 Aug 7-10	46	34	17	3	29
2005 Aug 8-11	48	35	13	4	35
2004 Aug 9-11	50	35	9	6	41
2003 Aug 4-6	49	33	15	3	34
2002 Aug 5-8	42	35	17	6	25
2001 Aug 16-19	50	35	13	2	37

Y. The federal government

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	Pct. pts.
2011 Aug 11-14	17	20	63	*	-46
2010 Aug 5-8	26	14	58	1	-32
2009 Aug 6-9	29	15	54	1	-25
2008 Aug 7-10	18	20	60	2	-42
2007 Aug 13-16	21	21	57	1	-36
2006 Aug 7-10	25	23	50	2	-25
2005 Aug 8-11	33	20	45	2	-12
2004 Aug 9-11	34	25	39	2	-5
2003 Aug 4-6	41	23	35	1	6
2002 Aug 5-8	18	20	60	2	-42
2001 Aug 16-19	21	21	57	1	-36
* Less than 0.5%

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