Gallup Daily

No updates March 28. Next update March 29.
Real Unemployment 9.6% -0.1
Gallup Good Jobs 46.9% +0.1
Engaged at Work 31.2% -0.1
Economic Confidence -14 +2
Consumer Spending $96 -15
Obama Approval 51% +1
Updates daily at 1 p.m. ET; reflects one-day change

B2Bs need to focus on engaging their customers with the company's brand promise.

In 1962, Americans largely favored banning cigarette sales to minors younger than 16. Yet Americans weren't as keen on an outright smoking ban for this age group.

B2B customers are far more likely to be indifferent to than engaged with their vendors.

More Than Six in 10 People Worldwide Say They Have Confidence in Their Local Police

by Frank Newport

Americans' view of Donald Trump is now identical to their view of Hillary Clinton, at 37% favorable and 58% unfavorable. Previously, Clinton has always had the more positive image.

by Alyssa Davis

In his recent article in the Journal of the American Medical Association, President Obama relied on data from the Gallup-Healthways Well-Being Index to assess changes and identify patterns in states' uninsured rates.

Articles providing context for the 2016 presidential election

by Jonathan Rothwell

The relationship between economic hardship and favorable views of Donald Trump is not as neat as some commentators have suggested. Those who like Trump tend to live in areas far from the Mexican border that are relatively unexposed to trade competition.

School districts can take concrete steps to create more brand ambassadors -- and engage more teachers.

by Emily Massel

To achieve the greater economic inclusion that Mexico needs, schools and government should work together -- casting a wider net to find and develop a new generation of business leaders that spans regions and socioeconomic classes.

School districts are missing out on engagement opportunities with current teachers who can influence new recruits and parents.

George H.W. Bush went into the 1988 convention trailing his opponent on the ballot and garnering so-so ratings for several key character traits. He came out of the convention with a new image and a commanding lead.

by Lydia Saad

Melania Trump's pre-convention favorable rating is the worst of any potential first lady Gallup has measured since 1992, mainly because Democrats tilt strongly against her. Republicans are more positive, though many can't rate her.

More than six in 10 Americans think it is likely the U.S. economy will become cashless in their lifetime. Still, more say they personally like to have cash on them at all times than say they are comfortable without it.

To benefit from the performance advantages of predictive analytics, leaders require the right data, analysis and culture.

Fewer Americans say they are making all or most of their purchases with cash, compared with what they say they did five years ago. But few indicate they have given up cash altogether.