Media Use and Evaluation

In general, how much trust and confidence do you have in the mass media -- such as newspapers, T.V. and radio -- when it comes to reporting the news fully, accurately, and fairly -- a great deal, a fair amount, not very much, or none at all?

Great
deal

Fair
amount

Not very
much

None
at all

No
opinion

%

%

%

%

%

2007 Sep 14-16

9

38

35

17

*

2005 Sep 12-15

13

37

37

12

1

2004 Sep 13-15

9

35

39

16

1

2003 Sep 8-10

14

40

35

11

*

2002 Sep 5-8

10

44

35

11

*

2001 Sep 7-10

12

41

33

14

*

2000 Jul 6-9

12

39

37

12

*

1999 Feb 4-8

11

44

34

11

*

1998 Dec 28-29

11

44

35

9

1

1997 May 30-Jun 1

10

43

31

15

1

1976 Jun

18

54

22

4

2

1974 Apr

21

48

21

8

2

1972 May

18

50

24

6

2



In general, do you think the news media is -- [ROTATED: too liberal, just about right, or too conservative]?

Too
liberal

Just
about right

Too
conservative

No
opinion

%

%

%

%

2007 Sep 14-16 ^

45

35

18

2

2006 Sep 7-10

44

33

19

4

2005 Sep 12-15

46

37

16

1

2004 Sep 13-15

48

33

15

4

2003 Sep 8-10

45

39

14

2

2003 Feb 17-19

45

36

15

4

2002 Sep 5-8

47

37

13

3

2001 Sep 7-10

45

40

11

4

^

Asked of a half sample.



(Asked of a half sample) In general, do you think the national news media are -- [ROTATED: too liberal, just about right, or too conservative]?

Too
liberal

Just
about right

Too
conservative

No
opinion

2007 Sep 14-16

42%

38

16

3



(Asked of a half sample) In general, do you think the local news media in your area are -- [ROTATED: too liberal, just about right, or too conservative]?

Too
liberal

Just
about right

Too
conservative

No
opinion

2007 Sep 14-16

25%

56

16

3



As you may know, "citizen journalism" is the process by which people use technology such as cell phone cameras, video recorders, and Internet websites to post pictures, stories and videos of news events they encounter. Do you think citizen journalism is likely to be more reliable or less reliable than the traditional news media?

More reliable

Less reliable

Same
(vol.)

No
opinion

2007 Jan 5-7

45%

48

3

5



Do you, personally, have any concerns about the accuracy of reports made by citizen journalists, or not?

Yes, have concerns

No,
do not

No
opinion

2007 Jan 5-7

62%

35

3



Do you, personally, have any concerns about the accuracy of reports made by traditional journalists, or not?

Yes, have concerns

No,
do not

No
opinion

2007 Jan 5-7

61%

38

1



How likely is it that you, personally, would ever participate in citizen journalism - very likely, somewhat likely, not too likely, or not at all likely?

Very
likely

Somewhat likely

Not too likely

Not at all likely

No
opinion

2007 Jan 5-7

8%

16

34

41

*



Please indicate how often you get your news from each of the following sources -- every day, several times a week, occasionally, or never. How about -- [RANDOM ORDER]?

Local newspapers in your area


Every
day

Several times a week


Occasion-ally



Never


No

opinion

%

%

%

%

%

2006 Dec 11-14

44

13

28

14

*

2004 Dec 5-8

44

14

27

15

*

2002 Dec 5-8

47

13

26

14

*

1999 Jul 22-25

54

14

21

10

1

1998 Jul 13-14

53

15

22

10

--

1998 Mar 6-9 ^

50

12

26

11

1

^

Asked of a half sample.



National newspapers such as the New York Times, the Wall Street Journal and USA Today

2006 Dec 11-14

7

6

23

62

*

2004 Dec 5-8

7

4

27

62

*

2002 Dec 5-8

11

5

26

58

--

1999 Jul 22-25

9

7

30

54

*

1998 Jul 13-14

4

11

26

59

--

1998 Mar 6-9 ^

8

6

28

57

1

^

Asked of a half sample.



Nightly network news programs on ABC, CBS or NBC

2006 Dec 11-14

35

16

30

19

--

2006 Apr 7-9

45

19

21

15

*

2004 Dec 5-8

36

16

26

22

*

2002 Dec 5-8

43

16

25

15

1

1999 Jul 22-25

52

18

22

8

--

1998 Jul 13-14

55

19

19

7

*

1998 Mar 6-9

56

19

17

7

1

1995 Aug 11-14

62

20

15

3

*



Morning news and interview programs on the national TV networks

2006 Dec 11-14

28

11

26

35

*

2006 Apr 7-9 ^

29

11

26

33

1

2004 Dec 5-8

27

12

25

36

*

2002 Dec 5-8

29

10

26

34

1

1999 Jul 22-25

32

11

29

28

*

1998 Jul 13-14

25

13

27

35

*

1998 Mar 6-9

25

13

24

37

1

1995 Aug 11-14

23

13

34

30

--

^

WORDING: Morning news and interview programs on the national TV networks such as Good Morning America or the Today show



Cable news networks such as CNN, Fox News Channel and MSNBC

2006 Dec 11-14

34

16

30

20

*

2004 Dec 5-8

39

16

25

20

*

2002 Dec 5-8

41

15

26

18

*

1999 Jul 22-25 ^

29

22

32

17

*

1998 Jul 13-14 ^

21

16

33

29

1

1998 Mar 6-9 ^

22

16

34

27

1

1995 Aug 11-14 ^

23

20

36

21

--

^

WORDING: CNN News or CNN Headline News



Public television news

2006 Dec 11-14

28

12

30

30

*

2004 Dec 5-8

27

11

28

33

1

2002 Dec 5-8

35

12

29

24

*

1999 Jul 22-25

30

12

33

24

1

1998 Jul 13-14

16

9

33

40

2

1998 Mar 6-9

19

10

32

37

2

1995 Aug 11-14

23

15

39

22

1



Local television news from TV stations in your area

2006 Dec 11-14

55

14

23

8

*

2004 Dec 5-8

51

19

19

11

*

2002 Dec 5-8

57

16

18

9

*

1999 Jul 22-25

58

14

19

9

*

1998 Jul 13-14

57

15

19

9

*

1998 Mar 6-9

56

17

17

9

1

1995 Aug 11-14

55

18

20

7

--



National Public Radio

2006 Dec 11-14

19

8

28

45

*

2004 Dec 5-8

17

12

25

46

*

2002 Dec 5-8

22

9

28

40

1

1999 Jul 22-25

17

10

32

41

*

1998 Jul 13-14

15

12

25

47

1

1998 Mar 6-9

20

10

26

43

1

1995 Aug 11-14

18

11

36

35

--



Radio talk shows

2006 Dec 11-14

20

9

27

44

*

2004 Dec 5-8

21

12

25

42

--

2002 Dec 5-8

22

10

29

39

*

1999 Jul 22-25

12

8

33

47

*

1998 Jul 13-14

12

9

21

58

*

1998 Mar 6-9

11

5

25

58

1

1995 Aug 11-14

12

5

35

48

--



News on the Internet

2006 Dec 11-14

22

11

24

43

*

2004 Dec 5-8

20

6

25

49

*

2002 Dec 5-8

15

8

27

50

*

1999 Jul 22-25 ^

8

7

23

62

*

1998 Jul 13-14 ^

7

6

17

70

*

1998 Mar 6-9 ^

5

6

18

70

1

1995 Aug 11-14 ^

3

3

12

82

--

^

WORDING: News on the computer using the Internet or an on-line computer service



And how often do you get your news from each of the following WEEKLY sources of news: every week, several times a month, occasionally, or never. How about -- [ITEMS READ IN ORDER]?

Weekly news magazines


Every
week

Several
times a month


Occasion-ally



Never


No
opinion

%

%

%

%

%

2006 Dec 11-14

12

6

18

64

*

2004 Dec 5-8

11

4

21

64

*

2002 Dec 5-8

12

5

20

63

*

1998 Jul 13-14

15

6

27

52

--

1998 Mar 6-9

13

6

26

54

1

1995 Aug 11-14

14

5

30

51

--



Television news programs on Sunday mornings

2006 Dec 11-14

19

5

26

50

*

2004 Dec 5-8

18

7

22

53

*

2002 Dec 5-8

18

5

25

52

*

1998 Jul 13-14

17

6

27

50

--

1998 Mar 6-9

18

5

27

49

1

1995 Aug 11-14

16

5

32

47

--



TV news magazine shows during the evenings -- such as 60 Minutes, 20/20, Dateline, and others

2006 Dec 11-14

20

12

45

23

*

2004 Dec 5-8

19

11

44

26

*

2002 Dec 5-8

23

12

45

20

--

1998 Jul 13-14 ^

30

14

42

14

*

1998 Mar 6-9 ^

30

15

42

12

1

1995 Aug 11-14 ^

33

15

43

9

--

^

WORDING: TV news magazine shows during the evening, such as 60 Minutes, 20-20, Prime Time Live, Dateline, and others



Do you think the news media should -- or should not -- report information it obtains about the secret methods the government is using to fight terrorism?

Yes, should

No, should not

No opinion

2006 May 12-13

47%

49

3



As you may know, Katie Couric is leaving the Today show on NBC to become the lead anchor for the CBS Evening News.

Will this make you more likely to watch CBS Evening News, less likely, or will it make no difference to you?

More
likely

Less
likely

No difference

No
opinion

2006 Apr 7-9

10%

9

81

*



As you may know, Meredith Vieira, a host of The View and Who Wants to be a Millionaire, has been named as the replacement for Katie Couric on the Today show.

Will this make you more likely to watch the Today show, less likely, or will it make no difference to you?

More
likely

Less
likely

No difference

No
opinion

2006 Apr 7-9

7%

6

87

*



Please rate how much you think you can believe each person I name on a scale of 4 to 1, where '4' means you can believe all or most of what the person says and '1' means you believe almost nothing of what they say. How would you rate the believability of - [RANDOM ORDER] - on this scale of 4 to 1?



2005 Feb 25-27
(sorted by "believe all/most")

Believe
all/ most
4




3




2

Believe almost nothing
1

Never heard of
(vol.)



No
opinion

Peter Jennings of ABC World News Tonight

31%

37

19

8

1

4

Dan Rather of the CBS Evening News

23%

29

25

19

1

3

Brian Williams of NBC Nightly News

21%

36

20

5

9

9

Generally speaking, do you think Dan Rather's news broadcasts are - [ROTATED: too liberal, about right, or too conservative]?

[BASED ON -526-NATIONAL ADULTS IN FORM A]

Too
liberal

About
right

Too conservative

No
opinion

2005 Feb 25-27

35%

37

13

15



Generally speaking, do you think most news anchors' broadcasts are - [ROTATED: too liberal, about right, or too conservative]?

[BASED ON -482-NATIONAL ADULTS IN FORM B]

Too
liberal

About
right

Too conservative

No
opinion

2005 Feb 25-27

42%

28

25

5



In general, do you think -- [ROTATED: news organizations get the facts straight, (or do you think) news organizations' stories and reports are often inaccurate]?

Facts straight

Often inaccurate

No opinion

%

%

%

2003 May 19-21

36

62

2

2003 Feb 17-19

39

58

3

2000 Dec 2-4

32

65

3

1998 Jul 13-14 ^

50

45

5

1989 Aug 9-28 ^

54

44

2

1988 Aug 24 ^

40

50

10

1988 May 13 ^

48

43

9

1988 Jan 8-17 ^

44

48

8

1985 Aug 17 ^

50

38

12

1985 Jun 22 ^

55

34

11

^

Items not rotated. WORDING: In general, do you think news organizations get the facts straight, or do you think that their stories and reports are often inaccurate?



In general, how would you rate the job the news organizations in this country have done in covering the situation in the Mideast concerning the war with Iraq? Would you say it has been excellent, good, only fair or poor?


Excellent


Good


Only fair


Poor

No opinion

2003 Mar 29-30

38%

41

13

7

1

2003 Mar 22-23

52%

32

10

5

1

Persian Gulf War

1991 Jan 30-Feb 2

42%

37

13

7

1

1991 Jan 17-20

63%

26

8

2

1



Which comes closer to your opinion -- [ROTATED: that the news media generally favor one political party over the other, (or) that the news media generally favor neither political party]?

And which political party do you think the news media generally favor -- [ROTATED: Republicans (or) Democrats]?

[COMBINED RESPONSES]

2003 Feb

2000 Dec

1995 Apr ^

%

%

%

Total favor one over the other

48

51

47

(Republicans)

(20)

(15)

(17)

(Democrats)

(23)

(29)

(25)

(Both)

(3)

(4)

(2)

(No opinion)

(2)

(3)

(3)

Favor neither

46

41

48

FAVOR BOTH (vol.)

4

3

3

No opinion

2

5

2

^

Items not rotated. WORDING: Do you think the news media generally favor one political party over the other, or do the news media favor neither political party? Which political party do you think the news media generally favor -- the Republicans or the Democrats?



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