Business Journal

B2Bs need to focus on engaging their customers with the company's brand promise.

B2B customers are far more likely to be indifferent to than engaged with their vendors.

School districts can take concrete steps to create more brand ambassadors -- and engage more teachers.

School districts are missing out on engagement opportunities with current teachers who can influence new recruits and parents.

To benefit from the performance advantages of predictive analytics, leaders require the right data, analysis and culture.

Key findings from Gallup's major study of companies that have implemented strengths-based management practices.

If business-to-business companies don't change the way they work with clients, they could lose two-thirds of their customers.

Millennials desire opportunities to learn and grow in their jobs -- but they're struggling to find ones they think are worthwhile.

Recognizing good work is a powerful, cost-effective method of improving organizational performance -- yet it is underused.

Most employees don't feel pressure to donate money at work -- nor do they choose to support causes just because their employers do.

Mission matters most in donation decisions, and donors want to know exactly where their money goes.

By focusing on job creation through small-business startups, the EU can make its annual €21 billion bailout of unemployed young adults a success.

Millennials are the least-engaged generation of consumers. Brands are not delivering on this group's ideal customer experience.

Most Americans give to charity, but fully engaged donors are twice as likely to plan to increase their funding over the next year.

Millennials are the most trusting generation when it comes to the security and privacy of their personal data.

As executives rethink short-term security and long-term growth, many are making employee engagement a core performance strategy.

Millennials desire routine feedback from their supervisors, but they neither request nor receive it.

Millennials have limited financial freedom. Yet their motivations to find a new job have less to do with money than with other factors.

Gallup's latest meta-analysis on the relationship between team engagement and performance covers more than 82,000 teams globally.

Millennials also are more likely than other generations to go online and compare prices.