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Whatever challenge you're trying to solve, whatever topic you're trying to better understand and be known for, we can help.
Our comprehensive, collaborative approach to custom research ensures that:
And it's all backed by Gallup's 90 years of expertise and credibility as the most trusted name in survey research.
We approach custom research projects with rigor, integrity and a strategic plan to measure what matters most to our partners.
We begin by understanding your goals, priorities and challenges.
Through stakeholder interviews, literature reviews and environmental scans, we design a custom research strategy tailored to your needs.
We use our unrivaled understanding of sampling to reach the right people. And we use advanced methodologies to collect data through channels like online surveys, phone interviews and in-person studies.
Our in-house statisticians, data scientists and experts on our analytics team identify trends, patterns and key insights, helping you uncover actionable opportunities.
Our strategic communications efforts help amplify your findings through:
A key part of our consultative approach to custom survey research is ensuring that we use the right methods to fit your research goals.
Our research options include:
Standalone Studies:
Custom surveys designed to target specific populations or topics anywhere in the world
Non-Quantitative Methods:
Focus groups, interviews, mental modeling and more to gain deeper insights
Existing Trending Surveys:
Reserve space on our ongoing measures of public opinion
Our experts work closely with your organization to determine the best solution for your research. Whether using one of our existing platforms or designing something new, we collaborate to fit your needs.
Our expertise turns raw data into meaningful discoveries using techniques such as:
Global Indexing
Longitudinal Analysis
Qualitative Research Follow-Ups
Third-Party Data Integration
Third-Party Data Integration
Small Area Estimation
Personas and Segmentation
Our experts will help you design a solution based on your specific needs and best suited to accomplish your goals.
We produce research our client partners can trust and help amplify the findings for the right audiences. This leads to famous work our partners are known for.
Complete the form below to connect with an expert and explore how our custom research approach can help your organization achieve its goals.