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Custom Survey Research Tailored to Your Needs
Whatever challenge you're trying to solve, whatever topic you're trying to better understand and be known for, we can help.
Our comprehensive, collaborative approach to custom research ensures that:
- You ask the best questions.
- You study the right audiences.
- You get your research and insights in front of the right people.
And it's all backed by Gallup's 90 years of expertise and credibility as the most trusted name in survey research.
About
Credible Research That Creates Powerful Thought Leadership
- We approach custom survey research with a focus on scientific rigor, innovation and collaboration.
- We partner with organizations to design research strategies that address their most pressing challenges and uncover actionable insights.
- And we offer strategic communications support. This helps our partners lead important public conversations and inform policy that leads to societal change.
Our custom survey research clients get:
Collaboration at Every Step
- We lead with listening. We take the time and attention to understand your goals, challenges and priorities.
- We design a research approach that will deliver meaningful results for your organization -- insights that can help you make informed decisions, inspire action and achieve your goals.
Rigorous Science With a Global Reach
- We use 90 years of industry-leading experience to ensure precision, validity and clarity. We can find representative samples of your target audiences in even the hardest-to-reach places.
- The result is survey research that leaders can rely on and the public can trust.
Insights That Amplify Your Brand
- We don't just deliver data. Our research unlocks discoveries that our partners become famous for.
- Your research is our priority; we treat it as an extension of our brand. And we can use our reach to share your insights with the audiences that matter most.
How It Works
A Proven Approach to Delivering Research You Can Trust
We approach custom research projects with rigor, integrity and a strategic plan to measure what matters most to our partners.
Discovery & Design
We begin by understanding your goals, priorities and challenges.
Through stakeholder interviews, literature reviews and environmental scans, we design a custom research strategy tailored to your needs.
Data Collection & Data Analytics
We use our unrivaled understanding of sampling to reach the right people. And we use advanced methodologies to collect data through channels like online surveys, phone interviews and in-person studies.
Our in-house statisticians, data scientists and experts on our analytics team identify trends, patterns and key insights, helping you uncover actionable opportunities.
Strategic Communications & Amplification
Our strategic communications efforts help amplify your findings through:
- Media outreach to top-tier journalists and influencers
- Presence at policy roundtables, thought leadership forums and the world's most prestigious convening events
- Collaboration with key stakeholders to maximize visibility and impact
Data Collection Options Tailored to Your Research Objectives
A key part of our consultative approach to custom survey research is ensuring that we use the right methods to fit your research goals.
Our research options include:
Standalone Studies:
Custom surveys designed to target specific populations or topics anywhere in the world
Non-Quantitative Methods:
Focus groups, interviews, mental modeling and more to gain deeper insights
Existing Trending Surveys:
Reserve space on our ongoing measures of public opinion
Our experts work closely with your organization to determine the best solution for your research. Whether using one of our existing platforms or designing something new, we collaborate to fit your needs.
Advanced Scientific Research Designed to Deliver Deep Insights
Our expertise turns raw data into meaningful discoveries using techniques such as:
Global Indexing
Longitudinal Analysis
Qualitative Research Follow-Ups
Third-Party Data Integration
Third-Party Data Integration
Small Area Estimation
Personas and Segmentation
Our experts will help you design a solution based on your specific needs and best suited to accomplish your goals.
Custom Research in Action
Partnering With Organizations Committed to Creating Positive Change
We produce research our client partners can trust and help amplify the findings for the right audiences. This leads to famous work our partners are known for.
Our partners include
Governments
Corporations
Higher education institutions
NGOs and nonprofits
Philanthropic organizations and foundations
What Can We Help You Accomplish?
Complete the form below to connect with an expert and explore how our custom research approach can help your organization achieve its goals.