skip to main content


Americans have become more liberal on moral issues in recent years and are more likely to label themselves as socially liberal. This cultural shift involves interesting elements and may lead to important consequences.

The factors that motivate China's executives and workers are no different from those that motivate any executive or any worker. So says Zhang Zhixue, an expert on Chinese business, who thinks Westerners are needlessly perplexed by China.

Companies around the globe, such as Starbucks, Procter & Gamble, and Wal-Mart, are battling with the marketing challenges posed by a tough economy. What strategies work best for these global brands -- and why? A marketing expert tackles these questions.

Two researchers say that your tribe is more important than anything else at work. Here’s how companies can harness the power of that insight to understand and influence team performance.

Sure, Internet sites like are useful when employees are looking for a new job. But job seekers say they continue to rely heavily on people they know to help them find work, according to a recent Gallup study. Here’s how to reach those prospective employees.

Contrary to conventional wisdom, job seekers from different generations often look for the same things from prospective employers.

The concept of "authentic leadership" has really caught on in the corporate world, particularly in the wake of the scandals at Enron, WorldCom, and other business giants. There's clearly a thirst for integrity in the boardroom, and no one knows more about authentic leadership than one-time Medtronic CEO Bill George. In this interview, George, author of Authentic Leadership and, more recently, True North, elaborates on his books and explains what he's discovered. He discusses what authentic leadership really is, the characteristics of great leaders, and how good leaders can lose their way and how they can come back -- and what happens if they don't.

Baby boomers will soon be retiring in droves. This fact has many social, political, and economic implications, not the least of which is this: The U.S. government is confronting the daunting challenge of replenishing its ranks of employees and senior managers. And it's in a fierce battle for talent with the private sector.

Roy Spence, the creator of ads for Wal-Mart, Southwest Airlines, BMW, and the U.S. Air Force -- among other major organizations -- tells how a sense of purpose can sustain a business. In a candid interview, "Reverend Roy" also offers blunt opinions on why values connect with customers but morals don't, and how advertising can have value in a fractured media world.

Want to ensure the success of your organization's future leaders? Then start asking them direct questions that, when answered, will help shape and define the type of leaders they will become.

Educated, idiosyncratic, and flush with discretionary income, the mass affluent -- people who make $75,000 or more annually -- defy easy characterization. Politically, they're right-leaning; socially, they tilt to the left. How should marketers target this complex, and fast-growing, consumer segment?

Theories on leadership abound. But there’s little agreement about the best way to develop leaders who can achieve sustained high performance. Gallup researchers went looking for the answers, and what they learned may surprise you.

The next few weeks and months may be the most challenging time in any manager's career, as employees cope with the horrific events of September 11. Companies that have done the best at managing difficult situations have used these strategies to keep employees engaged during turbulent times.

Imagine meeting your car dealer for lunch just to catch up. Or imagine a mechanic at the dealership working late because he promised your car would be back to you on time. Sound like a fantasy? Not at Audi USA. So how has Audi transformed branding from a cut-and-dried marketing practice into a force that releases and directs human energy?

A deeply felt sense of purpose in life leads to excellence. Human beings want to belong to something of significance and meaning. They want to know they are making a difference, contributing to an important endeavor. The best workplaces give their employees a sense of purpose, help them feel they belong, and enable them to make a difference.