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Gallup has extensively tested the use of opt-in sampling to understand its challenges and to develop strategies for improving data quality and accuracy of results.

The ideal span of control isn't universal. Gallup research shows that a manager's talent and how they spend their time affect performance when managing larger teams.

Use scientifically sound and efficient research methods to conduct research, gather insights and establish thought leadership and credibility.

More than one in five U.S. adults have no religious preference, while close to seven in 10 are Christian, primarily Protestant (45%) or Catholic (21%).

Over half of U.S. adults (51%) in 2025 believe companies should speak out on current events, up from 38% in 2024.

West Health and Gallup report that Americans see a significant need for affordable healthcare, housing and social services as they age.

Nearly two-thirds of Americans say racism against Black people is widespread, even as slightly more than that say they've seen civil rights gains.

U.S. students rate their schools better than in 2023 and 2024, with Black, Hispanic, lower-income and high school students' ratings the most improved.

Explore how Learner talents inspire curiosity and a passion for understanding the team's work, culture and mission.

Sixty-nine percent of Americans say the media have a lot of freedom, a record low and the first time the U.S. ranks below the OECD average.