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State of the World’s Emotional Health 2026

The State of the World’s Emotional Health report presents Gallup’s annual findings on how people around the world are feeling.

Released in partnership with the World Health Summit, the 2026 analysis explores how social media use connects to people’s emotions and life evaluation, how much time people spend on social media, and how emotional health is holding up in places experiencing prolonged crisis, such as Afghanistan.

About this research: The insights in Gallup’s State of the World’s Emotional Health 2026 report draw on Gallup World Poll surveys conducted between March and August 2026 in 97 countries, offering an early look at a dataset that will expand to nearly 140 countries when 2026 data collection is complete. In most countries, approximately 1,000 adults aged 15 and older were interviewed using nationally representative, probability-based samples. Gallup’s latest complete global data on negative and positive emotions were fielded in 2025 in 140 countries and areas.

Cite as: Gallup. (2026). State of the world’s emotional health: How social media connects to emotional wellbeing. Gallup, Inc.

Executive Summary

How Social Media Connects to Emotional Wellbeing

Now in its second year, the State of the World’s Emotional Health report examines the relationship between social media and wellbeing. It also reveals global trends in people’s emotions and examines emotional health in populations experiencing prolonged crisis.

Key takeaways from the 2026 report include:
  • Social media use is widespread, but how much people use it varies substantially.
  • The relationship between social media use and wellbeing is modest and not straightforward.
  • Time spent on social media tells a more complicated story.
  • High social media use is associated with lower life evaluation in high-income countries such as the United States.
  • Global emotional health remains strained, particularly in places experiencing prolonged crisis.

This is an observational study, so the findings show associations, not cause and effect, and cannot determine the direction of the relationship between social media use and wellbeing. Gallup measures whether people use social media and how much time they spend using it, but not whether their use is problematic, compulsive or disruptive. It also does not measure which platforms people use, what they do online or what they encounter there.

State of the World's Emotional Health 2026 cover

Despite those limits, the breadth of the data offers an unprecedented view of how social media use and wellbeing are related across countries, age groups and levels of use.

Key Findings

What Are Statistics About Social Media Use?

Gallup’s 2026 report expands previous research to include two new Gallup World Poll questions: whether people had used any type of social media in the past seven days and, if so, how much time they typically spend using it each day.

81% A median of 81% of people across 97 countries say they used some type of social media in the past seven days.
65% Nearly two-thirds (65%) of users estimate they spend less than two hours a day on social media.
19% A median of 19% of users aged 15 to 29 report spending five or more hours per day on social media.

How Are People Feeling Around the World?

Gallup’s two decades of data on negative and positive emotional experiences provide a view of how the world’s emotions have changed and how people are feeling.

Negative Emotions Trend Overview

  • Negative emotions remain elevated globally. In 2025, at least one-third of people worldwide reported experiencing worry (38%), stress (36%) and physical pain (33%) during a lot of the previous day. Roughly one in four reported experiencing sadness (26%) and anger (23%). All five were essentially unchanged from 2024.
  • While negative emotions have eased from some of the highs reached during or around the COVID-19 pandemic, they remain well above the levels Gallup measured two decades ago.
  • Since 2006, physical pain has risen 10 percentage points, worry and sadness eight points each, stress seven points and anger by four points.
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Positive Emotions Trend Overview

  • Since 2006, enjoyment has declined but feeling well-rested and smiling or laughing are essentially unchanged.
  • Feeling treated with respect is slightly higher than in 2006, while the percentage who say they learned or did something interesting has risen 10 percentage points.
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FAQs And Methodology

About This Research

Below are answers to frequently asked questions about Gallup’s State of the World’s Emotional Health report.

Gallup’s State of the World’s Emotional Health report, released in partnership with the World Health Summit, brings global evidence on emotional health to leaders and policymakers worldwide. The report investigates how people experience their emotions and evaluate their lives. Now in its second year, the 2026 report takes a closer look at social media and wellbeing, as well as emotional health in populations experiencing prolonged crisis.

Gallup has tracked emotions such as worry, stress, enjoyment and sadness across the world for two decades, offering a consistent, comparable view of emotional wellbeing across countries and over time. The long-running measure gives context for newer global research about people’s life experiences, such as how social media use relates to people’s feelings and how people experience negative and positive emotions in places in crisis.

In 2026, Gallup asked adults aged 15 and older whether they had used any type of social media in the past seven days and, if so, how much time they typically spend using it in a day. There were five response options including 1) less than 30 minutes, 2) 30 minutes to less than one hour, 3) one hour to less than two hours, 4) two hours to less than five hours, and 5) five hours or more. A sixth category was implied to indicate no time for those who did not use social media at all in the past seven days. Because wellbeing does not rise or fall as time spent on social media increases, Gallup examines time spent in three categories:

  • No use/Low use: No social media use or less than 30 minutes a day
  • Moderate use: 30 minutes to less than two hours a day
  • High use: Two hours or more a day

According to the State of the World’s Emotional Health 2026 report, the relationship between social media and wellbeing is not straightforward. Social media use is associated with several favorable outcomes, but time spent on social media tells a more complicated story. Moderate use is associated with relatively higher wellbeing across many measures, while high use is associated with more negative emotions and low use with fewer positive emotions and lower life evaluation.

Global emotional health remains strained, particularly in places experiencing prolonged crisis. Negative emotions in 2025 remained well above the levels Gallup measured two decades ago. Yet positive emotions can persist alongside considerable distress, underscoring the importance of considering both dimensions of emotional health.

Gallup’s latest complete global data on negative and positive emotions and experiences were fielded in 2025 in 140 countries and areas. Other results in the State of the World’s Emotional Health report are based on Gallup World Poll surveys conducted in 2026 among adults aged 15 and older in 97 countries and areas. In most countries, approximately 1,000 adults were interviewed using nationally representative, probability-based samples, by telephone or face to face depending on local coverage and conditions.

See the full methodology by downloading the 2026 report.


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