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The Economy: Real or Illusory?

To survive financially right now, businesses need to build a "fortress balance sheet," says Gallup's chief economist. Moreover, he cautions: Be wary of Wall Street as a measure of the economy -- it has become decoupled from Main Street and isn't ...

U.S. Investor Optimism Down Slightly in October

Investors remain slightly optimistic overall in October, but the Gallup Index of Investor Optimism -- a broad measure of investor perceptions -- shows investor optimism retreating slightly from September and falling back to its August level.

Ghanaians Give High Marks to Their National Institutions

After 50 years of independence, people in Ghana tend to be positive about the country’s democratic principles. A Gallup Poll conducted this year finds at least 70% of Ghanaians expressing confidence in their national government and electoral ...

The Five Stages of Workplace “Tribes”

Two researchers say that your tribe is more important than anything else at work. Here’s how companies can harness the power of that insight to understand and influence team performance.

A Popular Idea That's Dead Wrong

Bain & Company's Frederick Reichheld has argued that there's a single, magic question that business leaders should ask their customers in order to grow. His viewpoint has won many converts, but John H. Fleming, a Gallup principal, definitely ...

Small Businesses Find Qualified Employees in Short Supply

Last Friday, the U.S. Department of Labor reported the economy added 274,000 jobs in April, exceeding economists' forecasts and leading to speculation that the economy is coming back from its first-quarter "soft patch." Although a sustained ...

Can This Brand Marriage Be Saved?

Why do consumers make lifetime commitments to some brands, while "divorcing" others? What happens to customers when they feel the brand promise has been broken? The author of the recently released Married to the Brand tackles these and other ...

Investors Still Sold on Real Estate

What is currently the most attractive investment opportunity in the eyes of U.S. investors?

Moral Values Important in the 2004 Exit Polls

The 2004 exit poll found "moral values" to be one of the most important "issues" in the election. The question that elicited these results came under severe criticism after the election, with one observer suggesting the flawed wording was ...

The Gallup Brain: Gifts of Holidays Past

Gifts have been synonymous with Christmas since St. Nicholas -- a 4th-century bishop known for his love of children and generosity toward the needy -- allegedly tossed bags of gold through a poor man's window. While few people are lucky enough ...