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Your Company's Purpose Matters Now
In this rough economic climate, it's more critical than ever that you and your customers know why your company is in business, says a leading marketing expert whose clients have included Wal-Mart, Southwest Airlines, and the U.S. Air Force.
Experimental Detail from The Neural Basis of Brand Addiction: An fMRI Study
A paper presented at the 34th annual meeting of the Society for Neuroscience, San Diego, California
Toyota Tackles an Audacious Goal
George Borst, president and CEO of Toyota Financial Services, had a daring plan for leading TFS through an expansion of its customer base and product line. But that required transformation in every aspect of his organization -- new people, ...
The Business Value of Learning
Two leading researchers say that one way companies can increase employee and customer engagement is to develop market-oriented and learning-oriented cultures. Here are the findings of their extensive study.
Less Than Half of Americans Are Baseball Fans
As the Boston Red Sox and the Colorado Rockies square off in the 2007 World Series, Gallup polling finds less than half of Americans identifying themselves as baseball fans. In March, 9% of Americans picked the Red Sox to win the World Series ...
A Rally Effect?
A Rally Effect?
Global Migration Patterns and Job Creation
Gallup's World Poll, the first of its kind, reveals new findings on the "great global dream" and how it will affect the rise of the next economic empire. Jim Clifton, Gallup's chairman and CEO, offers an in-depth analysis of the study's ...
Seattle Tops List of Safe Cities
Gallup's annual Crime Poll, conducted Oct. 9-12, 2006, asked Americans to evaluate 16 major U.S. cities as being safe or unsafe places to live in or visit. The public is most likely to rate Seattle as safe, with Minneapolis, San Francisco, ...
Baseball Fan Base Near Recent Low
The percentage of Americans identifying themselves as baseball fans is near the low of what Gallup has measured since 1993. Americans who consider themselves fans cite their overall enjoyment of the game, the warm weather associated with the ...
Americans and the Super Bowl Phenomenon
While the football action still takes precedence for most Super Bowl viewers, a substantial minority say they will enjoy watching the commercials more than the game itself. More pro football fans will be rooting for the Indianapolis Colts than ...