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Early U.S. Holiday Spending Plans Look Similar to 2020
The amount Americans estimate they will spend on Christmas gifts this year roughly matches what they estimated last year around the same time, but it is still lower than before the pandemic.
EU Earns Steady, High Approval Across the Bloc
Approval of the EU's leadership among its member states remained high at 60% in 2025.
Holiday Shopping Just Getting Started but Could Be Brisk
Portending solid holiday retail sales, Americans expect to spend an average $886 on gifts this season, slightly more than a year ago. Most people didn't start shopping early, but when they do shop, it's likely to be online.
U.S. Holiday Shoppers Plan to Spend Briskly
Americans expect to spend an average of $1,007 on holiday gifts this year, nearly identical to their estimate at the same point in 2024.
Americans Favor Spending Cuts Over More Taxes to Cut Deficit
Americans favor spending cuts over tax hikes to reduce the deficit, although a majority of U.S. adults support taxing the wealthy to raise revenue.
Christmas Spending Intentions Remain Strong
Christmas spending intentions are down from October, as is typically the case, but remain strong, with Americans' expected mean spending of $846 among the best in the past decade.
Living Your Values Linked to Positive Life Outlook
Americans value housing, their loved ones and health most. While specific experiences, such as financial security, are associated with quality-of-life ratings, doing what one values is linked to a positive perception of life.
Americans' Holiday Spending Intentions Strengthen in November
Americans' estimate of the amount they will spend on gifts this holiday season is up slightly from October, portending an average year for holiday sales.
U.S. Leadership Approval Drops Among NATO Allies
U.S. leadership approval within NATO countries fell sharply in 2025, dropping 14 percentage points to 21%.
Compromise Remains Most Valued in D.C. Leaders
Americans continue to prefer having leaders in Washington who compromise to get things done over those who stand firmly on principle.