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Five Key Insights Into Americans' Views of the News Media

Explore five notable Gallup findings about trust and confidence in the U.S. media today.

Americans' Trust in Media Remains at Trend Low

Americans' confidence in the media is at its lowest point, as Democrats' confidence is near the record low and Republicans' is almost nonexistent.

Americans See More News Bias; Most Can't Name Neutral Source

Americans see more bias in news reporting now than in the past. Less than half can name an objective news source.

Obese Americans Face Extra Emotional and Cultural Challenges

Adults in the U.S. who have a body mass index (BMI) indicating obesity more often experience negative emotions and perceive more bias against them than those who are not considered obese.

Parents Avoid Hard -- but Helpful -- Conversations With Gen Z

Eighty percent of parents of Gen Zers often worry about one or more aspects of their child's life, and many find it hard to talk about these topics. Yet kids overwhelmingly say talking to their parents about such topics is helpful.

20 Gallup Trends to Watch in 2025

Keep up with how Americans react to the Trump administration and how society evolves with key Gallup trends.

Avoid Getting Boxed in By Conventional Succession Planning Methods

Poor succession planning can be extremely costly for organizations. Leaders should reconsider established models to pave the way to a more successful future.

How Cash Incentives Affect Survey Response Rates and Cost

Pre-incentives in mail and mail push-to-web surveys can significantly improve response rates and reduce overall survey costs.

News Media Viewed as Biased but Crucial to Democracy

A new study from Gallup and Knight Foundation finds a widening gulf between what Americans want from the news media and what they say they're getting.

Gallup's Approach to Opt-In Sampling

Gallup has extensively tested the use of opt-in sampling to understand its challenges and to develop strategies for improving data quality and accuracy of results.
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