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Can the Toyota Way Be Transplanted?
In the second of a two-part interview, a longtime Toyota executive explains the world's best selling car manufacturer's methodology -- and how it creates loyalty. He also discusses matters such as why all the new cars look alike and why the ...
Americans Consider Crossing Borders for Medical Care
A recent Gallup Poll finds that up to 29% of Americans would consider traveling abroad for medical procedures such as heart bypass surgery, hip or knee replacement, plastic surgery, cancer diagnosis and treatment, or alternative medical care.
How The Ritz-Carlton Manages the Mystique
All companies do things like pay close attention to standard business measures and train their employees. But this luxury brand watches things that most companies ignore, then uses what it learns to create ongoing, top-to-bottom learning.
Your Roots Are Showing
Marketers, take note: It’s not enough to tell consumers that your offerings have changed. Brands such as KFC, Wal-Mart, and Abu Dhabi may encounter a credibility gap between what they say and what they do.
Experimental Detail from The Neural Basis of Brand Addiction: An fMRI Study
A paper presented at the 34th annual meeting of the Society for Neuroscience, San Diego, California
Majority of Americans Cutting Back on Spending
More than half of Americans (55%) are cutting back on household spending as a result of recent problems in the stock markets and the economy, with 30- to 49-year-olds and families with children feeling the pinch most strongly.
How to Rejuvenate Your Brand
Changing your brand promise involves a lot more than altering your advertising. That's because whether you're selling casual dining, SUVs, or daily newspapers, the promise isn't the only thing that matters -- the delivery counts too.
Planning for the “New Normal”
Some things will change, and some things won’t. But there’s one thing marketers can be sure of, regardless of how the economic crisis shakes out: The consumer is now in charge, and will be for a long time.
In U.S., 32% Say Spending Less Is Their “New Normal”
A majority of Americans (53%) say they have been spending less in recent months, and 32% intend to solidify this behavior as their “new, normal” pattern in the years ahead. More than a third (36%) say they are saving more now and 27% intend to ...
In South Asia, Few Opinions on U.S. Presidential Race
Gallup Polls in Bangladesh, India, and Pakistan show large disconnect between many of the world’s poorest people and the U.S. presidential race.