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Marketing to Mass Affluent Women
Women control about $5 trillion in U.S. business and consumer spending and influence some 80% of all such spending nationally. One key subset of women who have proportionally more discretionary income is the mass affluent. Living in households ...
There's More to Mass Affluents Than Wealth
Over the last few decades, there has been a rapid rise of affluence in America. According to 2003 Census figures, one in every four households in America is now "mass affluent," compared with only about one in seven in 1980. A special analysis ...
Help! The Hotel Lobby Is Packed!
When hotel guests arrive to a packed lobby, they feel anxious -- not a good way to start their stay. But smart managers know how to deploy their staffs to turn a tense situation into an opportunity to build customer engagement.
Social Issues Activate Affluent Women
While affluent women are an attractive and influential segment to marketers, Gallup surveys reveal there is much more to these women than their supposed spa habits or fondness for luxury goods. Affluent women outshine affluent men and ...
Audi's Drive to Service Excellence
In 1996, Audi ranked dead last among luxury makes in the United Kingdom on traditional measures of owner satisfaction and loyalty. So the company developed an ambitious plan to reinvent Audi UK from the ground up. Audi's stunning success offers ...
Fairmont's Talent Strategy Delivers Results
Fairmont can quantify how some job applicants will outperform others. For example: "Recommended" applicants for sales management positions produce 36% more revenue annually than their rivals who are "not recommended" for those jobs. Here's how ...
How Saks Welcomes New Customers
Three years ago, Saks Fifth Avenue faced a serious challenge in attracting and welcoming new customers. The difficulty would be to manage the “soft side” of the business -- what customers and employees felt. Here’s how Saks gets and keeps new ...
Questions and Answers With the Editor in Chief
The Challenge of Managing Multiple Locations
Companies that rapidly open new locations may impress investors with their sales growth. But unless those locations deliver on the company's brand promise, they won't wow customers.
In Search of the Perfect Office
Dr. Philip Stone, a psychology professor at Harvard, has spent the past 40 years studying the mentality of employees, from cube dwellers to business leaders. In this Q&A, he discusses what he’s learned about the optimal work environment, whether ...