Search Results

Consumers have dialed back their spending intentions on Christmas gifts compared with what they said in October.

Gallup's final 2024 measure of Americans' holiday gift outlays finds consumers' spending estimate up slightly from a year ago.

Americans predict they will spend an average of $1,014 on holiday gifts this year, well above the $923 they estimated at this time last year.

Just two months away from Christmas, Americans, on average, plan to spend over $900 on gifts this holiday season, more than they've projected since 2019.

Americans predict they will spend an average $923 on Christmas or other holiday gifts this year, just shy of the $932 they estimated at the same time a year ago.

Subscribe to the Gallup Reporter Resources newsletter to receive data, discoveries and analysis created and curated for reporters like you.

Ninety percent of Americans in December 2024 report celebrating Christmas, with 58% saying it's a strongly or somewhat religious holiday for them.

The amount Americans plan to spend on holiday gifts this year has increased as the season has progressed, from $923 in October to $975 in November.

The amount Americans estimate they will spend on Christmas gifts this year roughly matches what they estimated last year around the same time, but it is still lower than before the pandemic.

Portending solid holiday retail sales, Americans expect to spend an average $886 on gifts this season, slightly more than a year ago. Most people didn't start shopping early, but when they do shop, it's likely to be online.