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Consumers' Holiday Spending Estimate Is Down, but Still Solid
Consumers are offering conflicting signals about whether their holiday spending will be stronger than usual, or just average.
Americans in the Mood to Spend This Holiday Season
Gallup's initial 2018 estimate of Americans' holiday spending intentions suggests the retail season could approach last year's banner level.
Americans' Holiday Spending Shaping Up as Average
Americans' estimate of the amount they will spend on gifts this holiday season matches the average since 2010.
Consumers' Holiday Spending Estimate Matches Recent Years
Americans anticipate spending $785 on Christmas gifts this year, consistent with their estimates since 2013. Nearly nine in 10 U.S. adults intend to spend something.
Consumers Remain in Good Holiday Shopping Mood
Gallup's November update of Americans' Christmas spending plans finds consumers still poised to splurge, just not quite to the extent seen in October.
Americans Plan on Spending a Lot More This Christmas
Gallup's latest update of Americans' 2015 Christmas spending plans finds consumers poised to spend more on gifts this holiday than in any November since 2007. The $830 they expect to spend this year is up sharply from $720 last year.
Americans in Best Holiday Shopping Mood in Years
Americans have big plans for holiday gift buying this year; their average spending projection of $906 is the highest since 2007.
Thanksgiving Week Consumer Spending on Par With 2016
Americans' self-reported daily spending during Thanksgiving week is the highest in Gallup's 10-year trend, though similar to spending in 2016.
U.S. Consumers' Holiday Spending Intentions Best Since 2007
Gallup's initial measure of Americans' 2015 Christmas spending intentions finds consumers planning to spend an average $812 on gifts this season, the most since 2007.
U.S. Consumers Report Solid Black Friday Weekend Spending
Consumers' average daily spending over Black Friday weekend was on par with the higher levels Gallup has seen in recent years.