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Cookie Policy

Some types of indirectly collected information are stored in "cookies." Cookies are small files of electronic information that a website can transfer to a visitor's hard drive to help that visitor while on the site. There are different types of cookies:

  • Essential cookies are used to provide visitors with basic functions through our websites. Without these cookies, our websites will not work properly.
  • Analytics cookies use statistics to collect information. This information helps us understand how our visitors use our websites.
  • Marketing cookies help Gallup improve the ads we display on third-party websites and allow third parties to gather web-usage information required to determine ad performance.

The use of cookies is standard on the internet. Although most web browsers automatically accept cookies, the decision of whether to accept them is yours. You have the choice to accept or decline cookies by way of consent. You may adjust your browser settings to prevent the reception of cookies, or to provide notification whenever a cookie is sent to you. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to access the full functionality of Gallup websites. Cookies placed by Gallup will expire when the user terminates the website session or after a reasonable period of inactivity.

Additionally, you may change your cookie preferences by clicking the “Cookie Preferences” link on the bottom footer of any Gallup webpage.

1.1.a. Tracking Data and Third-Party Analytics Providers

Website traffic volume and patterns, such as the number of visitors to a given website or page on a daily basis, are typically referred to as Tracking Data. This type of indirectly collected information is gathered through various means, such as an IP address, which is a number that is automatically assigned to your device whenever you are surfing the Web. Web servers, the computers that "serve up" Web pages, automatically identify your computer by its IP address. When you visit any Gallup websites, our servers log your device's IP address.

To obtain these Tracking Data, Gallup uses third-party analytics providers ("Third-Party Analytics Providers"). The Third-Party Analytics Providers use cookies to help us analyze how users use Gallup websites. The information generated by the cookie about your use of Gallup websites, including your IP address, will be transmitted to and stored by Third-Party Analytics Providers' servers. On behalf of Gallup, the Third-Party Analytics Providers will use this information for the purpose of evaluating your use of Gallup websites, compiling reports on website activity, and providing other services relating to website activity. The Third-Party Analytics Providers will not associate your IP address with any other data held by them.

For the above-mentioned purpose, Gallup uses the following Third-Party Analytics Providers: Google Analytics, Selligent, Oracle, Dynatrace and Zendesk. Gallup’s cookie list includes information about the use of each cookie, and how to prevent the collection and use of information collected by the cookie.

One of our Third-Party Analytic Providers is Google Analytics:

Google Analytics is a service from Google, Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA; hereinafter "Google"), using cookies that are saved on your device. The information generated by the cookie is transferred to and stored on a Google server (generally) located in the USA. Google uses this information on our behalf in order to analyze the use of our websites. The IP address transferred from your browser through Google Analytics is not merged with other data by Google for profiling purposes.

You can prevent Google Analytics' collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available here. Gallup uses IP anonymization, which truncates/anonymizes the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address sent to and shortened by Google servers in the USA.

Further information can be found in the Google Analytics Terms of Service.

Only designated administrators of Gallup can access the information gathered by Google Analytics, and the information is used only for administrative and planning purposes to meet the needs of our users, such as to improve the content of the site and to customize the content and/or layout of the site for individuals or groups of users.

1.1.b. Cookies for Advertising

We may use third-party advertising companies to serve ads on our behalf. These companies may use cookies and action tags to measure advertising effectiveness. You can still decide whether you want to accept these cookies by way of consent. You may adjust your browser settings to prevent the reception of third-party cookies, or to provide notification whenever such third-party cookies are sent to you. If you do not accept these cookies, we will not be able to show you personalized content and ads.

Gallup uses cookies for the following reasons:

  • We use essential cookies to provide our visitors basic functions through our websites. Without these cookies, our website will not work properly.
  • We use statistics cookies to collect information anonymously. This information helps us understand how our visitors use our website.
  • Marketing cookies help Gallup improve the ads we display on third-party websites and allow third parties to gather web-usage information required to determine ad performance.

A list of our cookies for each use case appears below.

Cookie Descriptions by Provider WIP

I. Gallup First-Party Cookies
  Provider Cookie Names Category Categorization
and Usage
         
  All Gallup Sites: User Consent gallup-cookies-accepted, gallup-policy-privacy, gallup-policy-productterms, gallup-policy-siteterms Essential These cookies store user consent for Gallup's privacy states, product terms, site terms of use and other informed consent needs.
  Gallup.com
strengthsquest.com
ASP.NET_SessionId, ConfirmField, CookiesValidator, fusion.language, FUSIONPAGE, JsessionId, X-FUSIONUSER-Y-P Essential These cookies store information required to deliver webpages to site visitors, including session identifiers, authentication status, user language preferences and status-storing progress data for forms.
  Gallup Access GSS.portal, gss.portal.impersonate.uri, gar-client-id, gar-esid, user.language, gar-lrt, gar-member-id, x-gar-requestid
gallup-session-token, gar-scid, gar2-sid, gar-user-id
Essential Gallup Access stores various cookies containing information needed to provide services to users logged into the platform. These cookies include information such as session tokens and IDs to establish users' access to their data and metadata to optimize how Gallup delivers data to users. Gallup Access also stores user preferences such as preferred language.
  Gallup Login .ASPXAUTH, idsrv, idsrv.gallup.redirect, idsrv.gallup.redirectionCookie, idsrv.gallup.token.GSS.Portal, IDSVR.clients, IDSVR.session, IDSVR.token, IDSVR.xsrf, OpenIDConnect Essential Login.gallup.com stores various cookies used when visitors log into Gallup websites. Login.gallup.com requires these cookies to store authentication status, protect against malicious web exploits and store information about which Gallup website users need to return to after authentication.
  Gallup Store gallup-ecomm-locale, gallup-ecomm-session Essential These cookies store locale and session information to deliver a consistent shopping experience to site visitors.
  Gallup Login idsrv.marketing Analytics This cookie establishes whether a user is authenticating or creating a new account as part of a purchase on store.gallup.com.
Gallup Technology
II. Cookies From Third-Party Service Providers
  Provider Cookie Names Category Categorization
and Usage
         
  Amazon Web Services AWSALB, AWSELB Essential Amazon Web Services uses cookies to identify which web server is serving the webpage to the visitor. This identification balances how many visitors individual web servers serve to optimize site performance for visitors.
  Dynatrace dtCookie, dtLatC, dtPC, dtSa, rxVisitor, rxvt Essential Dynatrace allows Gallup to identify pages with errors and slow response times to improve the performance of Gallup websites.
  Data Wrapper DW-PP, _gid, _ga, _pk_ref.1.8ec6, _pk_id.1.8ec6 Essential Data Wrapper cookies enable users to interact with visuals and exhibit varying data points in real-time.
  Google reCAPTCHA _GRECAPTCHA Essential reCAPTCHA uses a cookie to collect data to determine if a user is human, to allow a secure form completion.
  Incapsula __utm*, incap_ses_*, nlbi_*, visid_incap_* Essential These cookies allow Incapsula to provide protection against web attacks, exploits and bot activity.
  Zendesk _zlcmid Essential Zendesk stores various cookies to deliver their live chat service to site visitors. These cookies identify devices across visits to maintain the live chat status and store user preferences for the live chat widget.
  Google Analytics 1P_JAR, _ga, _gali, _gat, _gat_metaNav, _gat_UA-XXXXXXXXX-Y, _gid, HSID, NID, SAPISID, SID, SIDCC, SSID, UULE Analytics Google Analytics stores numerous cookies to better collect data about how visitors use Gallup websites. Google also stores some cookies to prevent web attacks and exploits.
  Bing MUID Marketing This Microsoft User Identifier helps count valid clicks from ads on Microsoft's Bing search engine.
  Digital River incap_ses_*, VISITOR_ID, JSESSIONID, X-DR-CURRENCY, X-DR-THEME, X-DR-LOCALE, X-DR-SHOPPER-gallup, lastRskxRun, rskxRunCookie, gc_ss_gallup Essential Digital River uses cookies during e-commerce purchases to store your information required during the checkout process.
  Eloqua ELOQUA, ELQSTATUS, SAMESITESET Marketing Eloqua stores a unique ID per visitor and information about this visitor's use of the site. This tracked data determines eligibility for marketing Gallup products and services to visitors.
  Facebook _fbp, fr, sb, xs Marketing Facebook stores various cookies to associate a site visitor with their Facebook profile. These cookies then determine eligibility for Gallup ads on the Facebook network and track website activity to establish the effectiveness of ads their users see and click on.
  Google DoubleClick IDE, test_cookie Marketing Google DoubleClick uses these cookies to register and report the website user's actions after viewing or clicking one of the advertiser's ads to measure an ad's efficacy and present targeted ads to the user.
  Google Optimize _gaexp Marketing Google Optimize uses this cookie to determine a user's inclusion in an A/B test experiment or personalization. This cookie will determine whether a user should receive an alternative user experience when they visit.
  LinkedIn bcookie, bscookie, lang, li_sugr, lidc, lissc, UserMatchHistory Marketing LinkedIn stores various cookies to associate a site visitor with their LinkedIn profile. These cookies then determine eligibility for Gallup ads on the LinkedIn network and track website activity to establish the effectiveness of ads their users see an click on.
  Microsoft MSN MR* Marketing Microsoft MSN stores various cookies to determine eligibility for Gallup ads on Microsoft MSN and track website activity to establish the effectiveness of ads Microsoft MSN visitors see and click on.
  Oracle Maxymizer mmapi.store.p.0 Marketing Oracle Maxymizer uses this cookie to determine a user's inclusion in an A/B test experiment or personalization. This cookie will determine whether a user should receive an alternative user experience when they visit.
  YouTube SAPISID, SIDCC, SSID, GPS, VISITOR_INFO1_LIVE, YSC Marketing These cookies allow Google to collect and store data about the YouTube videos site visitors watch. Additionally, some cookies store user preferences for the YouTube video player.
Gallup Technology


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