Customer Engagement

For every one fully engaged banking customer in Mexico, another three are indifferent or disengaged.

Less than half of U.S. employees strongly agree that they know what makes their company's brand different from that of competitors.

B2B Customer Centricity

How to Drive Analytics-Based Sales

Leaders need to act fast to stop revenue declines from millennial consumers.

Struggles with indifferent B2B and banking customers were major business challenges Gallup.com covered in 2016.

Parent engagement is vital for school success, yet only a third of parents have ever participated in parent surveys or research.

Customers in China most want financial advice from banks. Digital expansion is not the solution to engaging customers.

Insights to Improve Customer Engagement

Banks should implement five strategies to deliver seamless channel experiences for customers.

Customer engagement strategies should be well-rounded -- but ultimately revolve around providing perfect channel experiences.

Top-quartile business units have 50% higher revenue/sales than those in the bottom quartile.

Aggressive channel expansion does not enhance engagement. Satisfying customers in every channel interaction does.

The best companies make a strategic choice to engage customers or satisfy them -- or both.

Malaysian banks are doomed to stagnant growth if they fail to appeal to millennial consumers.

Only 28% of Malaysian banking customers are fully engaged

61% ของลูกค้าธนาคารรู้สึกเฉยๆกับธนาคารหลักที่พวกเขาใช้บริการอยู่

61% of Thai banking customers are indifferent to their primary bank

Banks in Thailand are struggling to engage customers -- especially millennials -- amid rapid economic and technological changes.

B2Bs need a sales strategy that is advisory, is tailored to each customer and provides valuable insights through analytics.