Customer Engagement

With just 29% of customers fully engaged, B2Bs won't expand existing accounts unless they focus on the key drivers of growth.

With 60% of customers indifferent, B2Bs will fail to expand existing accounts unless they focus on the key drivers of growth.

With only 29% of their customers fully engaged, business-to-business companies have to develop a customer-centric operating model.

B2Bs need to focus on engaging their customers with the company's brand promise.

B2B customers are far more likely to be indifferent to than engaged with their vendors.

School districts can take concrete steps to create more brand ambassadors -- and engage more teachers.

School districts are missing out on engagement opportunities with current teachers who can influence new recruits and parents.

Insights to Improve Customer Engagement

Key findings from Gallup's major study of companies that have implemented strengths-based management practices.

If business-to-business companies don't change the way they work with clients, they could lose two-thirds of their customers.

Most employees don't feel pressure to donate money at work -- nor do they choose to support causes just because their employers do.

Mission matters most in donation decisions, and donors want to know exactly where their money goes.

Millennials are the least-engaged generation of consumers. Brands are not delivering on this group's ideal customer experience.

Most Americans give to charity, but fully engaged donors are twice as likely to plan to increase their funding over the next year.

Millennials are the most trusting generation when it comes to the security and privacy of their personal data.

Gallup's latest meta-analysis on the relationship between team engagement and performance covers more than 82,000 teams globally.

The best business-to-business relationships Gallup has studied feature deep partnerships between B2Bs and their clients.

A new Gallup report finds four themes collectively describe millennials: unattached, connected, unconstrained and idealistic.

71% of Millennials Are Either Not Engaged or Actively Disengaged at Work