Customer Engagement

The best companies make a strategic choice to engage customers or satisfy them -- or both.

Malaysian banks are doomed to stagnant growth if they fail to appeal to millennial consumers.

B2B Customer Centricity

How to Drive Analytics-Based Sales

Only 28% of Malaysian banking customers are fully engaged

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61% of Thai banking customers are indifferent to their primary bank

Banks in Thailand are struggling to engage customers -- especially millennials -- amid rapid economic and technological changes.

Insights to Improve Customer Engagement

B2Bs need a sales strategy that is advisory, is tailored to each customer and provides valuable insights through analytics.

A Gallup study proves the business benefits of strengths-based development for employees.

The Ritz-Carlton is a model for colleges and universities -- but not in the way you think.

With just 29% of customers fully engaged, B2Bs won't expand existing accounts unless they focus on the key drivers of growth.

With 60% of customers indifferent, B2Bs will fail to expand existing accounts unless they focus on the key drivers of growth.

With only 29% of their customers fully engaged, business-to-business companies have to develop a customer-centric operating model.

B2Bs need to focus on engaging their customers with the company's brand promise.

B2B customers are far more likely to be indifferent to than engaged with their vendors.

School districts can take concrete steps to create more brand ambassadors -- and engage more teachers.

School districts are missing out on engagement opportunities with current teachers who can influence new recruits and parents.

Key findings from Gallup's major study of companies that have implemented strengths-based management practices.