Customer Engagement

B2Bs need a sales strategy that is advisory, is tailored to each customer and provides valuable insights through analytics.

A Gallup study proves the business benefits of strengths-based development for employees.

B2B Customer Centricity

How to Drive Analytics-Based Sales

The Ritz-Carlton is a model for colleges and universities -- but not in the way you think.

With just 29% of customers fully engaged, B2Bs won't expand existing accounts unless they focus on the key drivers of growth.

With 60% of customers indifferent, B2Bs will fail to expand existing accounts unless they focus on the key drivers of growth.

With only 29% of their customers fully engaged, business-to-business companies have to develop a customer-centric operating model.

Insights to Improve Customer Engagement

B2Bs need to focus on engaging their customers with the company's brand promise.

B2B customers are far more likely to be indifferent to than engaged with their vendors.

School districts can take concrete steps to create more brand ambassadors -- and engage more teachers.

School districts are missing out on engagement opportunities with current teachers who can influence new recruits and parents.

Key findings from Gallup's major study of companies that have implemented strengths-based management practices.

If business-to-business companies don't change the way they work with clients, they could lose two-thirds of their customers.

Most employees don't feel pressure to donate money at work -- nor do they choose to support causes just because their employers do.

Mission matters most in donation decisions, and donors want to know exactly where their money goes.

Millennials are the least-engaged generation of consumers. Brands are not delivering on this group's ideal customer experience.

Most Americans give to charity, but fully engaged donors are twice as likely to plan to increase their funding over the next year.

Millennials are the most trusting generation when it comes to the security and privacy of their personal data.