Consumers' average daily spending over Black Friday weekend was on par with the higher levels Gallup has seen in recent years.
How to Drive Analytics-Based Sales
To benefit from the performance advantages of predictive analytics, leaders require the right data, analysis and culture.
The different types of analytics an organization can use fall into three broad categories: descriptive, diagnostic and predictive. Each has value -- the key is getting your organization to understand how they are different and when to use each one.
This post is part of an ongoing series that explores how organizations can use data and analytics to drive performance outcomes.
Nearly every company is trying to get smarter about the way data is collected and evaluated. From gaining a better understanding of customer behavior to predicting the performance of new products to optimizing their workforce, most organizations are using advanced data analysis to inform their strategies and boost performance.
Change initiatives are rarely implemented effectively. A global financial services company succeeded by recognizing the critical role of front-line managers -- not "change" managers.