Marketplace

Less than half of U.S. employees strongly agree that they know what makes their company's brand different from that of competitors.

Leaders need to act fast to stop revenue declines from millennial consumers.

Struggles with indifferent B2B and banking customers were major business challenges Gallup.com covered in 2016.

Consumers' average daily spending over Black Friday weekend was on par with the higher levels Gallup has seen in recent years.