The Differentiation Question: Do Consumers See Credit Unions Differently?
Webinar Details
Date & Time
June 25, 2026 | 11:00 AM Eastern Time
Duration
45 minutes
Cost
Free
About the Webinar
- The credit union value proposition is built on member ownership, community investment and a fundamentally different relationship with money.
- New Gallup research of nearly 2,000 banked U.S. adults examines whether consumers — especially younger ones — perceive that difference.
- The study explores how consumers differentiate between financial institution types, what shapes primary institution selection and where credit unions stand relative to fintech platforms.
- An underlying question: Is the perception gap a communication problem, a brand problem or something deeper?
- This session presents the data and opens the conversation about what it means for acquisition, positioning and the next generation of members.
The Speakers
Andrew Robertson
Principal
Gallup
Andrew Robertson
Principal
Gallup
Andrew Robertson is a Principal and leads Gallup's Credit Union industry practice. He partners with industry-leading credit unions on strategy, culture, member engagement, and financial wellbeing. Additionally, Andrew leads Gallup's Customer & Member Experience practice and develops new research, thought leadership and insights. Andrew has partnered with financial services and credit union clients during his 12 years at Gallup. He's located in Toronto, Ontario, and works with clients across North America.
Andrea Pruna
Strategic Consulting Principal
Callahan & Associates
Andrea Pruna
Strategic Consulting Principal
Callahan & Associates
Andrea Pruna is a strategic consulting principal at Callahan & Associates and an accomplished marketing and growth executive with over two decades of experience in the credit union industry, spanning retail and digital banking, marketing, and customer experience. She advises mission-driven organizations on strategies that do well by doing good, aligning business goals with purpose to drive meaningful impact. Previously, as Chief Growth Officer, Andrea led a comprehensive rebrand, charter change, and market expansion for an 86-year-old credit union, delivering transformative growth while maintaining high member satisfaction and retention. Her collaborative, data-informed approach helps uncover each organization’s unique strengths and translate them into strategies that deliver measurable results. Andrea thrives at the intersection of purpose and performance, helping organizations not only navigate change but lead it with integrity and impact. Originally from Colombia, she now resides with her family on New Hampshire’s seacoast.
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