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Element 8 Mission or Purpose

Explore Gallup's research.

Learn why organizations must first meet employees' basic needs before they can embrace a unifying mission as part of their corporate culture.

Your employees may not know why your company exists. This is costing your business in measurable outcomes on safety, retention and profitability.

35% of U.S. Managers Are Engaged in Their Jobs

A clear mission inspires employee engagement, fosters customer engagement, and helps boost company performance. But for many executives, it remains an underused asset.

Gathering employee feedback is essential for any organization, but what matters most is that executives take action on that feedback. If you handle that follow-up right, your employees will be far more productive -- and your business much more profitable. Here's how to manage those critical next steps.

A deeply felt sense of purpose in life leads to excellence. Human beings want to belong to something of significance and meaning. They want to know they are making a difference, contributing to an important endeavor. The best workplaces give their employees a sense of purpose, help them feel they belong, and enable them to make a difference.