Your Greatest Differentiator Is Your Talent

In professional services organizations, 69% of customers are not fully engaged. Because Gallup data show that customer decision-making is primarily emotional and not rational, it's vital that you move past standard market research and begin to operate from advanced analytics. Get the kind of intelligence that builds indestructible relationships for the long term to maximize retention, growth and impact.

Businesses can't grow without their best talent always getting better. Managers make the biggest difference, so developing your managers should be one of two strategic priorities. The second is optimizing your employee experience to accelerate development and performance. Globally, 85% of employees are underutilized -- not engaged or actively disengaged -- at work. A clearly defined, exceptional employee experience leads to the rapid development of your talent, delivers on your employee value proposition and attracts top talent. And this, in turn, results in increased productivity, profitability and sales and decreased turnover and absenteeism.

Your talent is always selling -- whether intentionally or not. Every individual has their own way to sell. Strengths-based selling has proven to be the most effective consultative selling approach, producing 21% higher profitability, on average. Further, strengths-based selling leads to increased sales, higher customer ratings and lower attrition. Encourage intentional, individualized, ongoing consultative selling to increase revenue growth.