Download Gallup's Approach to Culture: Building a Culture That Drives Performance.

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Download Gallup's Perspective Paper on Building a Culture That Drives Performance

Learn how to build a culture that enhances your brand, improves business results and fulfills your organization's purpose.

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Discover how to deliver on your brand promise in a genuine and powerful way.

When leaders and managers create a clear, consistent, aligned culture that inspires high commitment, employees believe in and live out the organization's purpose in their daily work.

As a result, the business' overall health improves.

To gain the benefits of a strong culture, leaders must correctly identify, measure and regularly monitor both their organization's culture and its relationship to their most important performance metrics.

Download Gallup's culture perspective paper to learn:

the five drivers of culture
how culture attracts world-class talent, creates alignment and affects performance
why it is essential to create and sustain a purpose, brand and culture that are clearly understood, consistently executed, effectively aligned and fully supported

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Explore related content to begin building your ideal culture today:

Explore our culture guide for answers to your most pressing questions.
Learn more about Gallup's culture transformation framework.
Develop managers who bring your culture to life. Explore the Boss to Coach Journey.