For B2B companies, striving to become a "customer of choice" for their suppliers is essential to engaging their own customers.
How Millennials Want to Work and Live
May 10-12 — Omaha, Nebraska
Articles providing context for the 2016 presidential election
Gallup research reveals leadership strengths most highly correlated with likelihood to vote for president are: inspiring, caring about individuals, visionary and courageous -- traits on which remaining candidates are rated poorly.
On April 29, 1992, one of the worst riots in the nation's history erupted in Los Angeles after police accused of beating a young black man were found not guilty. Whites and blacks agreed that the verdict and the riots were unjustified.
U.S. adults have well-defined images of the four major presidential candidates across 12 key leadership dimensions. They give the candidates, as a group, the most credit for being competitive, intense, focused and enthusiastic.
Mexico City looks to build its economy by identifying and developing high school students with high entrepreneurial talent.
72% of the World Smiled Yesterday
Across Most of the World, the Percentage of Adults With Great Jobs Rarely Tops 10%
70% of U.S. Workers Not Engaged at Work
Gallup's new report, the 2016 Global Great Jobs Report, offers the latest update on the real jobs situation in more than 130 countries. The report reveals where the good -- and great -- jobs are and where the greatest deficits remain.
Gallup's 1976-1986 trend on public support for building nuclear power plants chronicled a sharp increase in public opposition in the decade spanning the Three Mile Island and Chernobyl nuclear power accidents.
71% of B2B Customers Aren't Engaged
Half of U.S. College Grads Agree Their Education Was Worth the Cost
Quantitative measures uncover only so much about the relationships between a B2B company and its customers.