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Born to Build

A step-by-step guide to discovering your builder talents and using them to build your future and change the world.

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Are you born to build?

Yes! Each of us is born to build, and we all have specific talents unique to us. Born to Build inspires entrepreneurs and ambitious, self-motivated people to build something that will change the world.

Your venture could be a small business that grows into a mammoth enterprise, a thriving new division in an existing company, a nonprofit, a social enterprise or a church -- anything that makes a lasting impact.

What's included in the book

Step-by-Step Guide

Gallup has identified a scientifically proven set of actionable steps you can take to create your success.

BP10 Access Code

Take the online assessment that reveals your unique builder talents.

Access to Our Platform

Gallup leads the world in identifying and developing talent. Find out how we can help you on your journey.

Ready to start building?
Get started on your journey with the
Four Keys to Building in Born to Build.

Step 1

Creating Self-Awareness

The first step is "know thyself." Being aware of your capabilities, motivations and feelings will lead to psychological clarity and better outcomes.

Step 2

Recognizing Opportunities

Opportunities are all around you. Some are visible. Others are waiting for you to discover them. Digging deep within yourself and into your immediate environment, you will learn how to discover and identify opportunities.

Step 3

Activating on Ideas

Ideas mean nothing without action. By learning how to create minimally viable solutions to the problem you want to solve, how to find your first strategic partner (i.e., your first customer) and how to test-drive your ideas, you can take your first steps with confidence.

Step 4

Building a Team

Successful builders rely on their social networks. They co-create with their customers. They build alliances with their suppliers and investors to reduce uncertainty and bring their ideas to market. Explore how to use a talent-based perspective to create a team that includes a Rainmaker, Conductor and Expert and how to build an extended team that includes stakeholders and partners who are invested in your success.

Meet the authors

Jim Clifton

Chairman and CEO of Gallup

JIM CLIFTON is Chairman and CEO of Gallup and author of The Coming Jobs War. His most recent innovation, the Gallup World Poll, is designed to give the world's 7 billion citizens a voice in virtually all key global issues.

Under Clifton's leadership, Gallup has expanded from a predominantly U.S.-based company to a worldwide organization with 40 offices in 30 countries and regions.

Sangeeta Badal, Ph.D.

Gallup Researcher

SANGEETA BADAL, Ph.D., is the principal scientist for Gallup's Builder Initiative. Dr. Badal is responsible for translating research findings into interventions that drive small-business growth.

She is the author of the book Gender, Social Structure and Empowerment: Status Report of Women in India. Dr. Badal earned her doctorate in anthropology and geography from the University of Nebraska.

Are you interested in a speaking engagement with one of our authors?

Get Your Copy Today!

Born to Build seeks to inspire entrepreneurs and ambitious, self-motivated people to build something that will change the world. By following the practical steps in this book, you will have the tools to build a sustainable and profitable venture of any size from scratch.

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