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Guide to Customer Centricity

Analytics and Advice for B2B Leaders

Gallup's Guide to Customer Centricity: Analytics and Advice for B2B Leaders provides a framework for sustainable business growth. The guide is based on in-depth interviews with hundreds of thousands of customers and on analysis from measuring the engagement of nearly 18 million customers. From this research and discovery, Gallup offers leaders insights into and practical recommendations for listening to and acting on the voice of the customer to support creating a truly customer-centric organization.

Download File B2BGuide_Reports_201602.pdf (771 KB)

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