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Customer Engagement

Explore Gallup's research.

Chances are that your brand problems have nothing to do with a lack of marketing dollars. Find out what the real problem is.

The probability of a B2B customer being fully engaged is three times greater when the customer is fully satisfied with their account leader.

Banking customers expect quality conversations around complex problems, digital fluency and trusted advice. Banks that can scale conversation quality will engage their customers and grow.

Gallup research shows how the four dynamics of hybrid teams should change the way we lead. Consider these when designing your hybrid workplace.

Get your DEI efforts in line by asking these five questions and taking the right actions in response.

The beginning of the pandemic hit Gen Z and millennial workers the hardest. See why employee wellbeing is more important now than ever.

Every organization handled the pandemic differently -- some for better and some for worse. See how Hologic's response exemplified its purpose.

Lackluster compliance training isn't just boring -- it's ineffective. See the data on what's wrong with most compliance training programs and how to fix it.

An upswing in economic growth is a terrible thing to waste. Gear up your capabilities with four actions.

Does a FICO score provide a full view of the health of someone's finances? Or does it leave out a big piece of the puzzle?

Find out how an Australian telecom company has put metrics and its employees' CliftonStrengths to work to maximize customer engagement.

Scrambling to cut costs, the aviation industry is halting adoption of touchless technology. Our data say they should do just the opposite.

To succeed, travel industry leaders must dive deeper into the customer experience.

Learn three strategies that airlines can use to get travelers feeling comfortable and back in the air.

Grow your B2B sales and reevaluate your existing sales processes to retain and attract enterprise clients in a competitive and uncertain market.

Travel industry leaders, learn how to understand the feelings behind customer behaviors and how to rebuild consumer trust amid COVID-19.

Every action of a leader determines the path for their brand. Learn how they can either "stain" the brand or strengthen it.

Delivering on a brand promise isn't easy, especially during disruption. Learn how to assess your brand with these three components.

Want to forecast customer behavior? Clear the predictive fog by asking whether your customers are "walking around with money."

Learn four critical strategies that leaders need to focus on to be ready for the next disruption.