Culture Transformation
A strong company culture is a competitive advantage. But building one that positively influences your employees' performance and your customer engagement isn't easy.
Gallup's Culture Transformation practice teaches you how to build a company culture that strengthens your unique organizational identity so you can inspire employees to live out your values every day and deliver on your brand promise to customers in a powerful way.
Contact Us to learn more about taking the first steps toward ideal cultureBring your company culture to life to create results.
Your culture only enhances company performance when people understand it and know how to live it out.
We help you align what your leaders decide in the boardroom about your mission, purpose, vision and values with your employees' experiences and your brand.
Using Gallup's unrivaled analytics and insights, we work with clients in a wide range of industries to assess their current culture, define their ideal state and then bridge the gap between the two to create results.
A strong organizational culture increases key performance metrics for our clients.
The four key stages to culture transformation.

Define Your Company Culture
Determine and clarify what is and should be the purpose, mission, vision, values and brand of your organization.
Gallup knows that culture is unique to each organization -- and it needs to be defined by your company's purpose, mission, vision and values, and aligned with your brand.
Our approach doesn't put different types of organizational culture into a box or category. Instead, we study the positive aspects of your current culture and what outcomes you want in order to discover opportunity areas and develop your ideal future state.


Align Your Workforce
Create awareness and shared understanding and belief among senior leadership and the workforce at all levels.
When your employees understand your culture and how it should affect their daily decisions, they can truly believe in it and live it out. Culture becomes confusing when different aspects of your organization communicate conflicting messages.
We help your leaders, managers and employees all speak the same language, so your culture can align with and translate into the functional aspects of your workplace.


Drive Adoption
Incorporate the defined culture into behaviors and work practices, and recalibrate systems, policies and processes.
The best company culture doesn't live in the employee handbook or mission statement. It comes to life through the employee experience -- when people feel a sense of belonging in each experience they have with your company.
We can help you assess each stage of the employee lifecycle and other processes to make recommendations that keep your culture practices consistent.


Sustain Your Ecosystem
Changing company culture takes time. Foster and enrich the culture through ongoing monitoring, accountability and reinforcement mechanisms for the long term.
The only way to achieve the culture you want is through sustaining the changes you make.
We offer solutions beyond the initial assessment by partnering with you throughout the entire change process and helping you navigate challenges and make the right decisions.


Build and sustain your ideal culture.
We can work with you through each one of the four key stages. Or, we can provide recommendations and solutions to meet you where you are in the process of building your ideal company culture.
Our featured solutions include:
- Culture Audit: Defining Your Culture Through Qualitative and Quantitative Interviews, Surveys and Analytics
- Purpose, Mission, Vision and Values Development
- Culture-Aligned Process Improvement
- Designing a Consistent Employee Experience
- Communication Learning and Implementation Strategy for Leaders, HR Teams and Managers
- Culture Asset Management for Boards of Directors and Executive Leadership
Take the first steps toward your ideal culture today.
Get in touch to learn more about how we can partner with you.