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Manage Your Organization's Culture as an Asset

Executives and boards of directors are usually the last to know the culture issues building up in their organizations. But what if they could be the first?

Gallup Culture Asset Management is a new, scientific approach for determining the value of culture as an asset and diagnosing the cultural risk factors in managing that asset.

Now, leaders can get ahead of risk and manage company culture like other assets.

Download Gallup's Perspective Paper about culture asset management

"Culture should be viewed as an asset, similar to an organization's human, physical, intellectual, technological and other assets."
-- NACD Blue Ribbon Commission


Most leaders wait until a problem arises to examine their culture.

By then, it's too late.

Even when leaders use employee engagement or compliance metrics to judge the health of their organization, they aren't capturing all of the elements related to culture risk, value and return.

A lady leading a training session. A team of employees learning together in a modern workplace.

Those tools weren't built to reveal the character of an organization's culture -- and they lack the analytics and advice necessary for knowing the best ways to maximize culture as an asset.

Boards and executives have been in the dark because nothing has existed, until now, to audit and benchmark how well an organization's culture is performing as an asset.

With Gallup Culture Asset Management, you will uncover if your culture is thriving or not -- and where to go from there.


Discover your organization's culture risk and return.

We have created a new way for leaders to make informed decisions about their people and culture.

Unlike existing behavior and culture programs, our approach:

  • valuates an organization's culture as an asset
  • identifies risk factors and ways to mitigate risk
  • provides best practices and advice from Gallup's expert consultants

We combine organizational data and employee feedback on the 10 most important dimensions of culture with advanced analytics, reports and advice for executives and boards.

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"Oversight of corporate culture should be among the top governance imperatives for every board, regardless of its size or sector."
-- Report of the NACD Blue Ribbon Commission on Culture as a Corporate Asset


Explore the 10 critical dimensions of a thriving culture.

Using the world's largest database of team and culture data on more than 70 million employees, Gallup identified the 10 key dimensions of a healthy culture that are predictive of positive business outcomes.

  1. Ethics and Compliance
  2. Diversity and Inclusion
  3. Leadership Trust
  4. Leadership Inspiration
  5. Disruption
  6. Employee Engagement
  7. Performance Management
  8. Wellbeing
  9. Sustainability
  10. Mission and Purpose

Get details on the 10 dimensions in our culture asset management perspective paper. Submit the form below today.

Learn more about working with Gallup and get our culture asset management perspective paper.

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