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Culture Shock - Gallup

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Gallup Press

Culture Shock

An unstoppable force is changing how we work and live. Gallup’s solution to the biggest leadership issue of our time.

The pandemic caused an awakening that shocked the world. One thing we now know for sure: Nothing is going back to normal.

Sign up today for pre-release content from the book, coming spring 2023.

The cover of Gallup’s new book, Culture Shock.
About the Book

Managing the Biggest Leadership Issue of Our Time

A staggering 90% of U.S. employees with desk and office jobs don’t want the old workplace and commute to return.

They love their newfound freedom -- and expect it from their workplace. How organizations adapt to this culture shock will determine whether they thrive or even survive and whether U.S. and global productivity will go up or down.

Woman sitting in front of computer

The immediate danger

The immediate danger is that most employees will now operate more like independent contractors or gig workers than employees who are loyal and committed to your organization.

The risk grows as your workforce’s mindset continues to shift from my life at work to my life at home. It may become nearly impossible to create a culture of committed team members and powerful relationships at work.

The leadership challenge

Leaders continue to wrestle with the issue of how to bring employees back to the office. But the far greater issue is deteriorating customer relationships, which is already happening.

Simply put, your employees and your customers know each other. Many are best friends. How will you maintain your customers’ commitment when you’re struggling to create a culture of dedicated employees who build and strengthen relationships with those customers?

Group of employees with cake

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It's clear now that an unstoppable force has changed how we work and live. Culture Shock offers a solution that outlines a better world of work and life -- one with far higher productivity, greater customer retention and better wellbeing.

It’s Gallup’s solution to the biggest leadership issue of our time.



About the Authors

Jim Clifton

Jim Clifton

Chairman of Gallup

Jim Harter

Jim Harter, Ph.D.

Chief Scientist, Workplace, Gallup

Coming Soon
Available Spring 2023

The very structure of how we work and live changed overnight, and now it's here to stay. Culture Shock presents Gallup's solution to the biggest leadership issue of our time.

The cover of Gallup’s new book, Culture Shock.