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B2B

Explore Gallup's research.

Learn tips to safeguard your customer experience and foster organizational agility as AI creeps into the realm of customer service and B2B interactions.

Learn why understanding your customers' feelings is a competitive advantage and how to build a culture that keeps them happy.

Learn how to create brand promises that your B2B company can actually stand behind, and increase your customer engagement as a result.

Learn how B2B sales leaders can become trusted advisers to their customers -- and why it's so important to have that type of partnership.

Learn why B2B companies need to go beyond web surveys to truly understand their customer relationships.

Learn how to harness the power of predictive analytics to solve your B2B company's growth problems.

Find out how legacy IT companies' talent and product strategies need to evolve in the face of new, agile competitors.

Understand your B2B customers on every level to create the most organic growth, especially during mergers and acquisitions.

Learn how to optimize patient care and business outcomes in response to the powerful forces reshaping healthcare.

Business Journal

With only 29% of their customers fully engaged, business-to-business companies have to develop a customer-centric operating model.

To benefit from the performance advantages of predictive analytics, leaders require the right data, analysis and culture.