Results for the Gallup-Amazon Role Models Matter study are based on a web survey conducted Jan. 23-30, 2023, with a sample of 3,792 U.S. adults aged 18 to 40 with internet access who were employed part or full time at the time of the study (including those who were self-employed at least part time). Respondents were members of the Gallup Panel™, a probability-based panel that selects respondents using random-digit-dial phone interviews that cover both mobile and landline phones (as well as some address-based sampling recruitment). Weights were used to correct for nonresponse. Nonresponse adjustments were made by adjusting the sample to match national demographics of gender, age, race, Hispanic ethnicity, education and employment status. Demographic weighting targets were based on the most recent Current Population Survey estimates for the age 18 to 40 employed population.
The margin of error for all 3,792 respondents, adjusted for design effect, is ±2.2 percentage points at the 95% confidence level. The adjusted margin of error is higher for subgroups. See the report for details.