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Gallup and Bentley University are committed to exploring Americans' perceptions of business and its impact on society.

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Bentley-Gallup Business in Society 2025 Report

The 2025 Bentley-Gallup Business in Society Survey examines how Americans view the role of business in society, including trust in artificial intelligence, expectations for corporate engagement on public issues and opinions on economic policies like tariffs.

Based on interviews with 3,007 U.S. adults conducted May 5–12, 2025, the survey finds that 65% of Americans see businesses as a positive force in people’s lives — a 10-point increase since 2022. Yet only 43% fully trust businesses to act in society’s best interest. Support for companies speaking out on current events has grown to 51%.

The report also explores attitudes toward AI, workplace wellbeing and support for U.S.-made goods. Download the full report to learn more.

65% of Americans say businesses have a positive impact on people’s lives.
10 points Rise in positive perception of business since 2022.
51% Support for companies taking a public stance on current events in 2025.

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Business in Society 2024 Report Cover

2024

Business in Society 2024 Report

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2023

Business in Society 2023 Report

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2022

Force for Good Report

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