The 2023 Bentley-Gallup Business in Society study is based on a Gallup Panel web survey completed by 5,458 adults in the U.S., aged 18 and older, conducted May 8-15, 2023. The Gallup Panel is a probability based longitudinal panel of U.S. adults whom Gallup selects using random-digit-dial phone interviews that cover landlines and cellphones. Gallup also uses address based sampling methods to recruit Panel members. The Gallup Panel is not an opt-in panel.
The sample for this study was weighted to be demographically representative of the U.S. adult population, using the most recent Current Population Survey figures.
For results based on this sample, one can say that the maximum margin of sampling error is ±1.8 percentage points at the 95% confidence level for response percentages around 50% and ±1.1 percentage points for response percentages around 10% or 90%, design effect included. Margins of error are higher for subsamples.
In addition to sampling error, question wording and practical difficulties in conducting surveys can introduce error or bias into the findings of public opinion polls.
