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Bentley University

Gallup and Bentley University are committed to exploring Americans’ perceptions of business and its impact on society.

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Bentley-Gallup Business in Society Report

As business has grown, so have people’s expectations for what businesses should be doing for society. This expanded view of the impact of business has prompted organizations to include improving the lives of customers, employees and communities in their mission statement.

But is this change translating to real-world impact?

Gallup and Bentley University have partnered to release the Bentley-Gallup Business in Society Report. Building upon insights released in 2022, this report explores changes in Americans’ attitudes toward business, and addresses new, important issues businesses are contending with, including the use of artificial intelligence.

Download the report today to discover how businesses can positively impact society.

Data-Driven Career Advice: The Bentley-Gallup Business in Society report cover

Listen to Gallup podcast episode, Businesses Hold Great Power in Societal Issues -- but How Can They Use It? on these popular platforms or wherever you listen to podcasts.

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The 2023 Bentley-Gallup Business in Society study is based on a Gallup Panel web survey completed by 5,458 adults in the U.S., aged 18 and older, conducted May 8-15, 2023. The Gallup Panel is a probability based longitudinal panel of U.S. adults whom Gallup selects using random-digit-dial phone interviews that cover landlines and cellphones. Gallup also uses address based sampling methods to recruit Panel members. The Gallup Panel is not an opt-in panel.

The sample for this study was weighted to be demographically representative of the U.S. adult population, using the most recent Current Population Survey figures.

For results based on this sample, one can say that the maximum margin of sampling error is ±1.8 percentage points at the 95% confidence level for response percentages around 50% and ±1.1 percentage points for response percentages around 10% or 90%, design effect included. Margins of error are higher for subsamples.

In addition to sampling error, question wording and practical difficulties in conducting surveys can introduce error or bias into the findings of public opinion polls.

63% of U.S. adults say that businesses have an extremely or somewhat positive impact on people’s lives — an 8-percentage-point increase from 2022.
1 in 2 Americans believe businesses are either extremely or somewhat negatively impacting the planet.
55% of Americans say they would move jobs to work at an organization that makes a greater positive impact on the world, and one in four would do so even if it meant taking a 10% pay cut.

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Additional Reports

Explore Past Gallup-Bentley University Reports

Additional Reports

Force for Good Report

Discover where people think businesses are succeeding in bringing about positive change and where they are falling short.

Force for Good Report Cover