Gallup’s Credit Union Industry Research: What Members Need Now From Their Credit Union

Join us for this client-exclusive webinar to review Gallup’s latest research on what credit union members say they need most right now — and what it means for credit unions and their leaders.

We’ll explore five key insights from the study:

• Credit Unions Excel in Member Engagement
  Members feel more supported by credit unions than bank customers do.
• Confidence in Financial Knowledge Matters
  Members who aren’t confident in their financial literacy tend to worry more and are more likely to disengage.
• Access Challenges Are Common
  No matter how members bank, they want more branches, longer hours and faster support.
• The Three Essentials of Financial Wellbeing Support
  Consistent channels, smooth digital experiences and the ability to anticipate member needs are essential for delivering great service.
• Personalized Service Brings It All Together
  Customized outreach and advice make these essentials resonate with each member.