In every corner of the Earth, the Gallup World Poll tracks the opinions that matter most. Using data available nowhere else, Gallup can analyze over 100 crucial world issues affecting people's lives -- issues such as the global economic meltdown, the Arab Spring, the earthquake in Haiti, good jobs and bad jobs worldwide, confidence in institutions, and societal instability.

The World Poll is based on a framework called the Gallup Macroeconomic Path, a leadership model for successful societies. Each step on the path links to a set of survey questions that Gallup asks across each country. This approach makes it possible to track historical trends and make direct cross-country comparisons.

The Gallup Macroeconomic

Gallup conducts nationally representative surveys face to face or via telephone in more than 160 countries and over 140 languages, covering the emerging and developed world.

Many well-known organizations and influential academics use the World Poll to enhance their research and shape their work, either by accessing World Poll raw data, interacting with advanced aggregate data through Gallup Analytics, or adding questions to the global survey to create a new global data set for a specific set of indicators. Gallup also conducts custom analytics for organizations on a proprietary basis.

Renowned projects that have used the Gallup World Poll include:

Project Name Description
Global Findex This World Bank project measures financial inclusion in more than 140 countries.
Voices of the Hungry This Food and Agricultural Organization of the United Nations project collects cross-culturally comparable information from adults worldwide to help gain global and country-level estimates of food insecurity severity.
Global Women at Work Project This International Labour Organization project discovers what women want in the world of work.
World Giving Index An annual look by the Charities Aid Foundation at charitable behavior across the world.
Global Financial Literacy Survey A project of McGraw Hill Financial | Standard & Poor's Ratings Services that provides data to help regulators, sovereigns, NGOs and policymakers understand people's knowledge of basic financial concepts.
Better Life Index A tool created for Organisation for Economic Co-operation and Development that compares key factors -- such as education, housing and the environment -- that contribute to well-being in OECD countries.
Global Slavery Index The Walk Free Foundation works with Gallup to collect nationally representative survey data in high-risk countries to anchor their estimates on the prevalence of modern slavery.
World Happiness Report The United Nations Sustainable Development Solutions Network uses the World Poll as the landmark survey of the state of global happiness
Global AgeWatch Index World Poll data underpins this index -- a HelpAge International project -- which ranks countries by how well their older populations are faring.
The Legatum Prosperity Index An assessment of 110 countries on 89 different variables, each of which has demonstrated an effect on economic growth or personal well-being
Human Development Report A United Nations Human Development Programme project, this report measures well-being and human development worldwide.
Migrant Well-Being and Development and How the World Views Migration The International Organization for Migration works with Gallup to look at issues related to migration.
Happy Planet Index The Happy Planet Index compares how efficiently residents of different countries use natural resources to achieve long, high well-being lives.

Dr. George Gallup said, "If democracy is about the will of the people, shouldn't someone find out what that will is?" With the creation of the Gallup World Poll in 2005, Gallup launched a 100-year initiative to measure the will of every person living in every corner of the earth. The Gallup World Poll has become the global gold standard of worldwide polling.

Gallup Knowledge

Core Items Included in the Gallup World Poll