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Advanced Analytics

Gain Insight Into Your Customers

Reach the right audience using our research panel.

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Inform your pressing decisions with insights from our panel.

Add questions to our nightly surveys to our panel that is representative of the U.S. population.

The Gallup Panel can help you solve pressing customer, PR and workplace issues through the following research:

Social Research

  • studying the attitudes, values and behaviors of specific populations
  • gauging reactions to major current events or issues
  • understanding the effect of current or proposed legislation and policy
  • tracking public opinion

Market Research

  • defining discrete market segments
  • tracking brand awareness, acceptance and engagement
  • assessing key market drivers and testing concept validity
  • developing or refining key product positioning and messaging

Custom Research

  • developing and managing custom panels for ongoing proprietary research
  • studying and tracking a sample group

The Gallup Panel consists of approximately100,000individuals.

Survey Research Tile

Multiple survey modes ensure we reach the right audience:

  • mail
  • web
  • SMS
  • phone

We deliver higher-quality responses by using a non-opt-in panel.

Answer your organization's most pressing questions using our panel that represents the U.S. population.

Members of this proprietary in-house, probability-based panel are recruited via random-digit-dial (RDD) methodology or address-based sampling (ABS) rather than opt-in methods, which often exchange survey responses for prizes or incentives. Our methods ensure scientific integrity and results that can be accurately projected to the total U.S. population for unmatched confidence when you are making crucial decisions.

Our panel uses multiple survey modes (mail, web, SMS and phone) to reach the right audience and provide the best research mode for each person to accurately report their opinions. Gallup's methods result in more accurate representation of the general public and higher-quality responses.

The Gallup Panel includes approximately 100,000 individuals. Currently, 80,000 panel members complete surveys via the web. Gallup continually recruits new members to replenish demographic segments that have left the panel.

Gallup maintains extensive profiles for each panel member to use for custom research, target low-incidence populations, gain in-depth understanding of a particular industry or social issues, and track longitudinal changes in member behavior and opinions.


Inform your decision-making using our proprietary panel.

To learn more about the Gallup Panel or to request a quote, fill out the form below, and a Gallup representative will contact you.


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