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Amazon and Gallup are committed to exploring cutting-edge topics on the intersection of technology with skills and work.

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Gallup-Amazon Role Models Matter Report

Making sure America’s youth can identify, pursue and thrive in a rewarding career is deeply important. That’s why Gallup and Amazon have partnered to provide the data and tools to help guide young adults and those who advise them.

The latest study, the Gallup-Amazon Role Models Matter report, explores the importance of role models in peoples’ lives. Using a survey of 3,792 early- and mid-career adults aged 18 to 40, the study examines working Americans’ middle and high school exposure to career education and role models and how it affected their chosen career paths.

The report uncovers working Americans’ experiences with career education and role models, including how they differ by gender, race/ethnicity and childhood household income.

Download the report to learn more about the ongoing impact of role models on career outcomes.

Data-Driven Career Advice: The Gallup-Amazon Careers of the Future Index report cover

Results for the Gallup-Amazon Role Models Matter study are based on a web survey conducted Jan. 23-30, 2023, with a sample of 3,792 U.S. adults aged 18 to 40 with internet access who were employed part or full time at the time of the study (including those who were self-employed at least part time). Respondents were members of the Gallup Panel™, a probability-based panel that selects respondents using random-digit-dial phone interviews that cover both mobile and landline phones (as well as some address-based sampling recruitment). Weights were used to correct for nonresponse. Nonresponse adjustments were made by adjusting the sample to match national demographics of gender, age, race, Hispanic ethnicity, education and employment status. Demographic weighting targets were based on the most recent Current Population Survey estimates for the age 18 to 40 employed population.

The margin of error for all 3,792 respondents, adjusted for design effect, is ±2.2 percentage points at the 95% confidence level. The adjusted margin of error is higher for subgroups. See the report for details.

60% of working adults under 40 say they received little to no career education in middle and high school
38% of young adults from lower-income backgrounds say there was no one in their life who taught them how to be successful
82% of young adults whose childhood role model had similar life experiences say that their role model helped them to believe in themselves

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